thirteenth September 2025
Prepare for the 2025 London Snow Present at Olympia – ski, snowboard, journey & après enjoyable mixed. Find out about exhibitors, particular options, household gives and ticket offers within the run as much as 18-19 October. NEW
The London Snow Present is re-launching in 2025 at Olympia after 15 years away from its former residence.
The biggest UK client ski and snowboard occasion of the yr runs over the weekend of 18th – nineteenth October.
It features a lengthy exhibitor listing of locations, tour operators, manufacturers and snowsports organisations.
There’s additionally quite a few movie star audio system, talks and recommendation classes, comedy and après type events with dwell music.
There’s quite a few particular options and installations throughout the 2 day occasion together with:
A household areaThe Crimson Bull motion zoneLuxury and wellness space with speakersLive yoga classesKit and instruction zoneInformation theatrePhoto competitionsAlpine StrollThemed Après Ski (with Après Ski Bands)Ski Bar ComedyThe Talks Stage hosted by Chemmy Alcott
The London Snow Present. Picture © PlanetSKI
Exhibitors embody tour operators Crystal, Inghams and Ski Membership Freshtracks.
Locations equivalent to Norway, Andorra, Colorado, St Anton and Gurgl additionally that includes alongside Vail Resorts and Ikon Move.


The London Snow Present. Picture © PlanetSKI
The Warren Smith Ski Academy might be providing its normal first-class recommendation on the best way to enhance your ski approach.


Warren Smith Ski Academy. Picture © PlanetSKI
And Warren could squeeze a beer or two in with the PlanetSKI editor, James Cove, as they’ve been identified to steer one another astray on occasion.
In Japan final winter.


Warren & James in Japan. Picture © PlanetSKI
And Verbier the season earlier than.


Warren & James in Verbier, Switzerland. Picture © PlanetSKI
The Snow Present is eager to concentrate on apres ski in spite of everything.
The retailer Ellis Brigham is returning to the present after a number of years away, in addition to others together with Ski Trade.
Olympia has a protracted affiliation with the occasion and is usually thought of the house of the Snow Present, formally identified by different names together with The London Ski Present.
As up to now, the occasion will happen within the Nationwide Corridor, each on the principle floor ground space and the mezzanine ground above.
The massive area permits for lots of sunshine and ambiance because the nights attract in the direction of the lead as much as the 2025-26 winter snowsports season.
In 2024 The Mountain Commerce Community, acquired the Snow Present model and is behind the brand new re-launch of the occasion.
We reported on the event on the time:


The London Snow Present. Picture © PlanetSKI
“We’re actually excited to be bringing the Snow Present again to its residence at Olympia,” mentioned the founding father of The Mountain Commerce Community, James Gambrill.
“Many skiers and snowboarders have nice reminiscences of the present through the years and we hear a lot enthusiasm for the venue.
“However we’re additionally bringing new parts to the occasion, making a enjoyable, motion packed weekend, with heaps to do and see, in addition to loads of alternatives to ebook holidays and purchase tools.
“Tickets to the London Snow Present will all be offered at an amazing worth value level, for both someday or two, with a particular value for households”.
PlanetSKI can have some tickets to disclose to our readers and we might be including the hyperlinks/low cost codes shortly so do examine again.
We have now posted on the ups and downs of the UK exhibits through the years.
The London Snow Present. Picture © PlanetSKI
“The trick for the brand new house owners might be to attempt to head in the direction of the variety of guests and types that was once at The London Present and re-create that ‘buzz’ that has been moderately missing lately,” mentioned the PlanetSKI editor, James Cove, who has been to lots of the ski exhibits within the UK through the years.
“These days are gone, however the new-look Snow Present must change into ‘related’ once more – to the trade and extra importantly, most of the people.
“The London Reveals have been a must-attend occasion for the most important ski corporations and skiers with a lot on provide, and that ought to be the aim.
“A route of journey, moderately than the tip level.
“It’s a daring transfer by MTN to take over the working of the present and it is going to be very attention-grabbing to see what they make of it.
“Some individuals assume bodily ski exhibits are properly previous their sell-by-date, whereas others nonetheless assume there may be life in them.
“I, for one, am very a lot wanting ahead to it and right here on PlanetSKI we might be wanting in additional element at what’s on provide because the Present approaches.
“Then, after all, reporting dwell from the occasion itself in October.”
It has a previous to dwell as much as.


The London Ski Present, Olympia 2008. Picture © PlanetSKI


The London Ski Present, Olympia 2008. Picture © PlanetSKI
One factor that doesn’t appear to have modified is vogue, as retro is now again.
These jackets from 16-years in the past wouldn’t at present look misplaced in resort and on the slopes at the moment.


The London Ski Present, Olympia 2008. Picture © PlanetSKI
Attracting households might be key.


The London Ski Present, Olympia 2010. Picture © PlanetSKI


The London Ski Present, Olympia 2009. Picture © PlanetSKI


The London Ski Present, Olympia 2009. Picture © PlanetSKI
There have been a handful of well-known faces on the outdated Olympia exhibits.
Sophie Ellis-Bextor performing with The Feeling earlier than she arrange a disco in her kitchen.


The London Ski Present, Olympia 2010. Picture © PlanetSKI
Heston Blumenthal on an alpine cookery stand.


The London Ski Present, Olympia 2010. Picture © PlanetSKI
The London Ski Present began in 1973.
It was the yr Britain joined the Widespread Market, the ability disaster plunged the nation right into a three-day week, ladies have been admitted to the Inventory Trade for the primary time.
And the Ski Present was born, the brainchild of an entrepreneur known as Peter Anslow.
Crucially, his thought was backed by the then editor of the Day by day Mail, Sir David English, whose help made it occur.
It was an innovation that helped open up the game, as soon as the protect of the wealthy, to the plenty.
The present began out on the Royal Horticultural Halls in Westminster – first on the outdated corridor, then the brand new.
The present was the place to go to your mountain gear, and what gear it was.
Simply check out the skis and boots on this movie:
Right here’s a video from the 1978 present at Earl’s Courtroom:
The brand new look London Snow Present might be trying to see if it might probably construct on the wealthy historical past of the present.
Do examine again as we replace this text with all the most recent information of what The Snow Present is providing and naturally these all-important free tickets to PlanetSKI readers.
Concerning the Snow Present
The London Snow Present takes place on October 18th and nineteenth, 2025 at Olympia, London.
Grownup Day Tickets value £10, and Weekend Tickets £15.
Household Day Tickets value £25 (2 adults + as much as 4 youngsters aged beneath 18).
About Olympia
Olympia London has been a significant cultural venue since 1886, identified for internet hosting iconic client, music, and sporting occasions. Its distinctive structure and central London location make it one of many UK’s most recognisable occasion areas.
In 2022, Olympia joined ASM International and Legends forward of a £1.3 billion redevelopment.
The transformation will flip it into a significant cultural hub with a dwell music corridor, a brand new theatre, way of life resorts, eating places, workplaces, and pedestrianised public areas.
The challenge is led by Yoo Capital and Deutsche Finance Worldwide, with designs from Heatherwick Studio and SPPARC.
Olympia is being reimagined as a world-class vacation spot for dwell leisure, innovation, and creativity.
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