Whereas many companies and sports activities suffered throughout the COVID pandemic of 2020 to 2022, the UFC didn’t. UFC CEO Dana White lately detailed in an interview with Bloomberg, simply how effectively his model did.
“Going via COVID undoubtedly didn’t damage us,” White stated. “There have been no sports activities on TV aside from us.
“Fights that ought to have been doing 300,000 buys had been doing 1,000,000. Our fan base grew one thing like 68 p.c throughout COVID.”
UFC officers labored to soundly maintain occasions by making a “bubble” the place athletes and their teaching staffs adopted a strict set of protocols that will permit for them to compete. Different sports activities started to implement related methods, ultimately opening up the markets for all after restrictions had been lifted. The early begin that White and group had allowed for the UFC to seize maintain of audiences worldwide.
