All Photographs: Steve Wells
There are few individuals within the trade who ever adorn the credit score of “Skier of the Yr.” There are even fewer who obtain the accolade twice in a single profession. Dane Tudor is a type of uncommon legends who first received the title in 2009 and a few 15 years later, received it once more in 2023. A giant-mountain skier with backgrounds in ski racing and slopestyle, Dane Tudor has been a ski movie stalwart for practically twenty years, progressing in entrance of the digicam season after season. Regardless of this lengthy and profitable profession, sponsorships haven’t all the time been a simple highway for the Australian-American professional skier. He’s been comparatively quiet the previous couple of seasons however the tide appears to be turning as Tudor broadcasts his new partnership with Nivis Gear.
A Virginia-based outerwear firm, Nivis was born out of the need for gear that would deal with the cruel situations of an East Coast winter. One of many few manufacturers capable of declare “Made in the united statesA.” Nivis is an American mountain model via and thru, with a dedication to offering athletes and adventurers with the gear they should thrive within the roughest environments. An ethos of working onerous and enjoying even more durable has garnered the model a popularity for making thought-out, high-quality outerwear and the model’s proximity to producers on the East Coast allows Nivis to take care of high quality management all through the entire course of. All of this to say Dane Tudor’s prowess on skis and dedication to the mountain life-style makes him an ideal match to the model.
“We’re so stoked to have Dane aboard the Nivis practice,” says Nivis founder, Carter Ramos. “Being an athlete of his caliber who constantly pushes the bounds and wishes high quality merchandise to maintain him out on the mountain longer is why we exist. From our first assembly I felt Dane would slot into our group completely. I might inform he believed in our imaginative and prescient and his willingness to purchase into our smaller model is a testomony to that perception. I can’t wait to develop along with Dane on board!”
“Stoked and grateful to formally be part of the Nivis group,” says Dane, returning the mutual emotions. “I’m excited to symbolize a start-up model run by a core group of riders who’ve a ardour for innovation and high quality. Their dedication to supporting athletes and constructing a model with actual function made this a simple determination. Fired as much as accomplish nice issues collectively!”
A testomony to the age-old saying, “one door closes so one other can open,” we’re excited to see this new partnership flourish and set the stage for the high-quality Dane Tudor content material we’ve grown accustomed to seeing during the last 15 years.
