For the uninitiated, Deckers X Lab is the innovation lab behind Hoka (the cushion king) and Ugg (the consolation queen). Deckers is the mum or dad firm of each these manufacturers, in addition to Teva and Sanuk. The top of innovation at Deckers is none aside from Jean Luc-Diard, the founding father of Hoka, the rocker geometry in operating, and the inventor of the parabolic ski and fashionable golf driver. He’s mainly the Willy Wonka of the shoe enterprise and is nearly single handedly accountable for the final decade of “extra is healthier” in trainers and avenue vogue. Beneath his watch, Deckers designers take a look at out loopy designs and applied sciences within the X Lab earlier than rolling them out in different footwear. If you happen to’re fortunate, they put them right into a bundle and promote them beneath the Deckers X Lab label.
Their high quality and building is prime notch, utilizing a few of the newest midsole foams, outsole supplies, waterproofing membranes. And but in some way, they’ve been criminally neglected, and have but to essentially catch fireplace with most people. We’re doing our greatest to vary that, as a result of we will let you know with out hesitation that that is essentially the most snug footwear we’ve ever worn.
