Oct.22 (GMM) Formulation 1 CEO Stefano Domenicali has defended the game’s trendy presentation, saying innovation and communication are important whilst some purists complain that F1 dangers turning into a pure ‘present’.
The talk reignited after Carlos Sainz criticised the Singapore GP broadcast for specializing in celebrities and drivers’ companions as an alternative of key on-track battles. F1’s personal media division later replied that “the main focus is at all times on offering followers with the very best photographs of the race,” stressing there have been “no compromises on what’s taking place on the observe.”
In contrast, Auto Motor und Sport famous that the US Grand Prix broadcast in Austin final weekend intentionally averted movie star photographs altogether. “Even the drivers’ girlfriends had dressed up for nothing,” the German outlet quipped, praising the intensive use of picture-in-picture expertise, aerial line-comparison footage, and new drone angles over the end line.
Talking on the Model Connection occasion organised by Deloitte in Milan, Domenicali advised La Gazzetta dello Sport that innovation has been central to F1’s current progress.
“We’ve tried to innovate in each side of our involvement,” he stated. “From a sporting perspective, this occurred with the introduction of the Dash. The format was modified to focus extra consideration and take a unique strategy to the observe.”
He stated that the identical philosophy guides F1’s communication technique.
“The earlier dialogue applies to types of communication, totally different merchandise, and more and more linked to younger individuals,” stated the Italian. “From this angle, we’ve been good at deciphering the tendencies which have allowed this sports activities platform to turn out to be even larger than earlier than.”
When requested concerning the rigidity between F1’s heritage and its new viewers, Domenicali replied: “We’ve seen a progress in fan base. It’s clearly the core of those that have adopted us and had been at all times current. That is the flexibility to offer the precise info otherwise.
“It means we at all times handle to attraction to these captivated with technological information. In any case, it’s a problem that takes place on the observe, and that’s an important side for us.”
Trying forward, he stated F1 should maintain evolving with out dropping relevance.
“The problem is to stay related throughout all dimensions,” Domenicali stated. “This may see us play a number one position within the coming years – for instance, by way of expertise, with sustainable gasoline and new rules.
“One other side will concern leisure,” he continued. “It should have to be more and more complete to supply distinctive experiences to all of the followers who comply with us on the observe and thru immediately’s varied types of communication.”
