Entain Targets Brazil and US for Growth Amid UK Tax Rise Concerns

World sports activities betting and gaming group Entain reported its H1 outcomes on Tuesday, beating expectations with whole EBITDA up 32%.

Whole web gaming income (NGR), together with the corporate’s 50% share in BetMGM, was up 7% year-on-year, 10% when adjusting for forex fluctuations.

Vital sporting occasions, together with the soccer Membership World Cup and Ladies’s European Championships, and main tennis tournaments, contributed to development. The corporate has outlined key sporting occasions as drivers, and it’s unlikely that any esports tournaments make up a major proportion of wagers taken by the playing behemoth.

A report from provider Kambi lately confirmed that esports was the fifth-largest sport for betting quantity this quarter, though Entain has not positioned a lot emphasis on the vertical in recent times.

The corporate shuttered its esports-facing model Unikrn in 2023, months after the acquisition of Sportsflare. Though the corporate emphasised that esports remained a key strategic pillar, there was little motion in recent times.

Transformation Journey Nicely Underway, Says CEO

Within the first half of the yr, Entain had a change in management with Stella David changing Gavin Isaacs in February. Isaacs lasted solely 5 months within the function, however the firm might have discovered some stability in David, who was appointed on a everlasting foundation in April.

She had beforehand served as CEO on an interim foundation earlier than Isaacs’ appointment, taking the place of Jette Nygaard-Andersen amid mounting criticism.

On the outcomes, David commented: “I’m delighted by the continuing momentum and robust efficiency that each Entain and BetMGM have delivered in H1 2025. Entain’s transformation journey is nicely underway, gathering tempo, and is supported by our high-quality portfolio of iconic manufacturers with podium positions in enticing markets.

“Our enterprise is getting stronger, fitter and sooner, with these outcomes reinforcing our confidence in driving sustainable underlying development and producing greater than £0.5bn of money yearly within the medium time period.”

Entain Targets Brazil and US As Tax Will increase Loom in UK

BetMGM was a standout performer for Entain this yr, growing its income by 35%. Based mostly on its efficiency, the corporate upgraded its FY25 outlook, noting there was a “clear path to $500m EBITDA and past.”

General, the gaming group is focusing on EBITDA within the vary of £1.1 billion to £1.15 billion (roughly $1.5 billion).

BetMGM is anticipated to increase into newly regulated markets within the US as Missouri turns into the newest state to legalize sports activities betting later this yr.

Moreover, the newly regulated market in Brazil has been an space of development for Entain. Internet gaming income was up 21% within the area, which Entain acknowledged is “performing according to expectations in a extremely aggressive, newly regulated market.”

Tax will increase within the UK may result in the corporate more and more focusing on worldwide markets. David performed down issues about any rise in charges, stating, “In fact, we don’t need to see taxes go up within the UK, however we’ve got this improbable [global] portfolio enterprise.”

The corporate may goal new areas sooner or later, with Korea pushing to create an esports betting platform. Growth of betting in Korea may open up the market, which is presently restricted to the state-operated sportsbook Sports activities Toto.