ESL FACEIT Group (EFG) has signed a take care of on-line playing platform CHEXX because the official betting companion for its Counter-Strike 2 (CS2) and Dota 2 esports tournaments all through 2026.
EFG stated the partnership will “elevate the esports fan expertise” and convey CHEXX’s “progressive, emotionally-driven betting expertise to a worldwide group of followers.”
The ‘elevated’ experiences embody a number of interactive options built-in into EFG broadcasts, together with giveaways and bonuses. CHEXX stated it is going to supply followers restricted merchandise, digital collectibles, and different high-value rewards.
Injecting Emotion With Relentless Generosity
The CHEXX crew said, “Partnering with ESL FACEIT Group (EFG) is a serious assertion for CHEXX. We’re not simply putting a brand; we’re injecting emotion into the sector.”
The Curacao-licensed crypto playing platform emphasised the way it will deal with bettering the fan expertise.
The crew added, “Our aim is to reinforce how followers dwell esports—the collective gasps, the surprising upsets, the pure pleasure. With our ‘GO NEXXT’ mentality, we need to supercharge that keenness with relentless generosity, sudden moments, and a model that really will get it.”
GO NEXXT is described as “an infinite circulation of daring concepts and engagement.” Concrete particulars of what precisely it entails weren’t given, however the press launch continued to emphasize that the playing firm “will flip each match into an unforgettable expertise for EFG followers.”
The partnership follows a number of different offers between esports organizations and betting companions lately. League of Legends crew G2 Esports signed a take care of French betting platform Winamax, following 1xBet agreeing a deal to sponsor Valorant crew MIBR.
Riot Video games authorized betting sponsors for Valorant and League of Legends groups final yr. Valve, in the meantime, additionally permits playing corporations to sponsor groups, however has restricted groups and match organizers from selling pores and skin playing and case opening websites.
Critics argue that elevated publicity to playing in esports comes with dangers to sporting integrity. CHEXX can also be unlicensed in lots of markets, together with the US, UK, and Europe. Though customers could discover methods round this through the use of VPNs.
Fan Expertise Above All Else
Daniel Mauritz, SVP Model Partnerships at EFG, centered on CHEXX’s skill to reinforce the fan expertise.
He said, “At ESL FACEIT Group, we’re on the lookout for companions who prioritise the fan expertise above all else.”
Mauritz went on to emphasise the platform’s ‘GO NEXXT’ philosophy, which he stated “aligns with our mission to push the boundaries of esports leisure.”
He added, “By integrating their progressive platform into our Counter-Strike and Dota 2 circuits, we’re providing our world group a extra immersive and rewarding solution to interact with the world’s most elite competitors.”
