System 1 has introduced that it’s going to stage the first-ever season launch occasion at London’s The O2 the place all ten groups will be capable to exhibit their brand-new automotive forward of the game’s seventy fifth anniversary 12 months.
For the primary time in System 1 historical past, all 10 groups – Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Purple Bull, and Williams – their drivers and Group Principals will come along with followers for a particular evening to launch the brand new season, reveal their 2025 liveries, and mark the beginning of the game’s seventy fifth anniversary 12 months.
This occasion will happen on 18 February 2025 between 8pm and 10pm at London’s The O2 and is being dropped at life by artistic visionary Brian Burke of BrianBurkeCreative, Stufish Leisure Architects, DX7 Design, and manufacturing firm 1826.
BrianBurkeCreative was additionally accountable for delivering the opening and shutting ceremonies for the final 12 months’s inaugural Las Vegas Grand Prix. Burke is an Worldwide Emmy Nominated artistic producer has created world music excursions and worldwide stay tv collection and occasions lately.
System One guarantees that “the unbelievable night will see followers immersed within the drama and spectacle that’s System 1, as they be a part of the groups to unveil their 2025 liveries and the upcoming season’s driver line-ups.”
In the course of the interactive occasion, there can be interviews with the important thing figures from the game, together with drivers and Group Principals, in addition to prime leisure and particular visitor presenters.
Talking of the announcement, System One’s President and CEO Stefano Domenicali stated: “For the primary time we are going to deliver collectively our followers, all 20 superstars of our sport and a few very particular friends to formally kick off our new season and mark our seventy fifth 12 months of racing.
“With 2025 set to be a basic season following all of the drama to this point in 2024, it is a incredible alternative for followers of all ages to expertise up-close the unbelievable leisure spectacle that’s System 1.”
Commenting on the launch present, FIA President Mohammed Ben Sulayem, stated: “The FIA is delighted to hitch our colleagues at FOM and all of the groups within the staging of the inaugural System 1 season launch occasion. The event may even function a becoming prelude to a celebration of the seventy fifth anniversary of the game all through the 2025 season.”
Brian Burke, Govt Producer and CreativeDirectorfor BrianBurkeCreative, stated: “It’s an unbelievable honour to proceed to associate with System 1 creating new leisure experiences, particularly this brand-new launch occasion of the 2025 season celebrating the seventy fifth anniversary of the game.
“By means of our collaboration with all 10 groups, followers might be assured we’ll be delivering a really thrilling stay expertise combining the disclosing of the brand new liveries, interviews with the most important names in F1, and cutting-edge leisure. It will likely be anever-before-seen occasion to not be missed!”
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