Worldwide bundle delivery firm FedEx and the DP World Tour have signed an settlement that brings FedEx on board as title sponsor of the Open de France, the oldest nationwide open in continental Europe.
FedEx assumes this sponsorship place in time for this yr’s 106th version of the match being held at Le Golf Nationwide from October 10-13.
Previous champions embrace legends of the sport akin to Seve Ballesteros, Colin Montgomerie, Bernhard Langer, José María Olazábal, Nick Faldo, Byron Nelson and Walter Hagen.
The match, which can have a prize fund of $3.25m, now occupies a primary place within the DP World Tour’s new-look ‘Again 9’, the place gamers might be competing in 9 of the Tour’s most historic tournaments and nationwide opens from August to October to try to qualify for the season-ending DP World Tour Play-Offs.
The Strategic Alliance between the PGA TOUR and the DP World Tour was pivotal in securing this historic settlement. FedEx has a long-standing relationship with the PGA TOUR relationship again to 1986 with its sponsorship of the annual match in Memphis at TPC Southwind, at the moment the FedEx St. Jude Championship.
FedEx expanded its involvement with the PGA TOUR in 2002 by changing into an Official Advertising and marketing Companion after which added the umbrella sponsorship place of the PGA TOUR’s season lengthy FedExCup competitors in 2007, which concludes with the FedExCup Playoffs every August.
Along with the numerous on-course branding FedEx will obtain, it should even be working intently with the DP World Tour’s content material workforce to ship artistic content material campaigns throughout digital channels within the construct as much as, and through, the match.
Brian Philips, Chief Advertising and marketing and Communications Officer at FedEx, mentioned: “We’re proud to broaden our attain on this planet {of professional} golf by changing into the title sponsor of the Open de France on the DP World Tour. FedEx has been a long-time supporter of the PGA TOUR via the FedExCup and the annual match in Memphis, Tennessee, the corporate’s world headquarters. We sit up for working with the DP World Tour in France, dwelling to our largest worldwide air operation at Charles de Gaulle airport. The hub serves greater than 45 nations throughout Europe and employs greater than 5,500 workforce members within the larger Paris area.”
Keith Pelley, the Chief Government Officer of the DP World Tour, mentioned: “We’re excited to welcome FedEx to the DP World Tour’s international platform the place they’ll construct upon an already intensive golf advertising and marketing programme in america with the PGA TOUR. The Open de France is certainly one of our oldest and most prestigious occasions, performed on an iconic former Ryder Cup venue in Le Golf Nationwide. It will likely be an ideal platform for FedEx to showcase their international logistics capabilities to the type of worldwide viewers that the DP World Tour attracts. This settlement is additional proof of how our Strategic Alliance with the PGA TOUR continues to reinforce the DP World Tour and our members, by offering new industrial alternatives with prestigious manufacturers.”
Pascal Grizot, President of the French Golf Federation, mentioned: “The 2024 FedEx Open de France is getting into an thrilling new period. In FedEx we’ve a brand new prestigious Title Sponsor with a powerful monitor document in golf, whose funding will assist be certain that our historic nationwide Open continues to thrive. As a match within the Again 9, we may even have enhanced storytelling alternatives as the strain ramps up subsequent October and the most effective gamers on the DP World Tour battle it out to safe a Play-Off spot.”
Jay Monahan, Commissioner of the PGA TOUR, added: “Right this moment’s announcement is one other instance of the PGA TOUR and DP World Tour working collectively for the advantage of males’s skilled golf. As a sponsor of the PGA TOUR since 1986 and umbrella sponsor of the FedExCup since 2007, FedEx has performed an integral function within the evolution and elevation of the PGA TOUR for the advantage of our gamers, tournaments and followers. We’re proud to help FedEx of their subsequent step within the skilled recreation, which is able to see their vital affect broaden to one of many DP World Tour’s most cherished occasions.”
