Ferrari loved a powerful marketing campaign in F1 final yr, however the firm additionally demonstrated its prowess as soon as once more within the luxurious automotive trade, surpassing all expectations with its 2024 monetary efficiency.
The corporate reported internet revenues of €6.67 billion, marking an 11.8% improve from the earlier yr. Internet revenue additionally noticed a major rise, reaching €1.53 billion – a 21% uptick in comparison with 2023.
Moreover, the Home of Maranello additionally recorded €600 million in ‘sponsorship, industrial and model’ which incorporates the income from the Scuderia, an 18% enhance in comparison with 2023.
In recognition of those stellar outcomes, Ferrari has rewarded every of its 5,000 workers with a bonus of €14,400, a rise from the €13,500 distributed in 2023!
CEO Benedetto Vigna attributed this success to a powerful product combine and the rising demand for personalised options.
He emphasised the corporate’s deal with “high quality of income over volumes” and highlighted the numerous function of personalizations in driving profitability.
New Fashions and an Electrical First
Wanting forward, Ferrari plans to launch six new fashions in 2025, together with its first absolutely electrical car.
“We’re not leaving one thing to switch it with one other, however we’re including the absolutely electrical traction automotive to the thermal and hybrid ones. We’re continuing as deliberate,” Vigna acknowledged.
Ferrari 296 GTB
The corporate’s spectacular monetary efficiency has additionally been mirrored in its inventory market presence.
Ferrari’s share worth reached a brand new file on the New York Inventory Alternate on Tuesday, underscoring investor confidence within the model’s strategic course and market place.
A Legacy of Excellence
In abstract, Ferrari’s 2024 achievements underscore its unwavering dedication to excellence, innovation, and the satisfaction of its discerning clientele.
As the corporate accelerates into 2025 with formidable plans and a devoted workforce, it continues to set the benchmark within the luxurious automotive sector.
And naturally, the joy at Ferrari extends past the monetary stories, with Lewis Hamilton bringing his championship pedigree to the Scuderia to hopefully elevate the group’s personal efficiency to new heights.
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