Focused on Giving Back: Speedy Archer’s Creation of Ascent Eyewear

Featured Picture: Speedy Archer and athletes at Mt.Hood with Ascent Eyewear emblem. Supplied by Speedy Archer.

After 50 years on the slopes, from competing and bending velocity poles for World Cup athletes to teaching at each stage, Speedy Archer is starting a brand new chapter in semi-retirement. 

He’s channeling a lifetime of experience into his new firm, Ascent Eyewear, with a singular mission: to provide again to the game he loves.

Born from a imaginative and prescient on the slopes of Mt. Hood, Ascent Eyewear supplies top-tier efficiency at an inexpensive value. Whereas his rivals cost as much as thrice as a lot, Ascent delivers premier supplies and superior lens expertise in each pair of goggles and sun shades. 

However what really units the corporate aside is its dedication to a larger goal. A portion of each sale goes on to supporting the subsequent technology of alpine ski racers, snowboarders, and freestyle athletes as they chase their desires.

High-Tier Improvement

Speedy’s deep roots within the ski {industry} are the muse of Ascent Eyewear. 

Drawing on his intensive community, he partnered with top-tier factories, the identical ones trusted by main manufacturers like Anon, Smith, and Dragon. This dedication to high quality was step one in making a product that would stand toe-to-toe with the largest names within the {industry}.

On the coronary heart of Ascent’s innovation is the proprietary Luna Lens expertise. 

The multi-functional Ascent Luna Lens delivers all-condition efficiency with its polarized, photochromic, UV protecting, and anti-fog options. With its superior expertise dealing with all-day gentle modifications, you solely want the clear lens readily available for night time snowboarding.

Not like normal lenses, the Luna Lens options a sophisticated coating that’s extra scratch and smudge-resistant, guaranteeing readability from the primary run of the day to the final. 

The Ascent Eyewear 2025/26 Lens assortment options six colour choices: pink, blue, cherry, black, inexperienced, and chrome silver.

Ascent Eyewear has lately launched a brand new line of sun shades that incorporate the identical superior expertise, efficiency, and reliability as their goggles. Discover the newest choices to expertise the standard firsthand:

Athlete Examined

The product growth wasn’t confined to a lab; it was examined the place it issues most, on the mountain. 

Speedy enlisted a gaggle of athletes coaching at Mt. Hood, forming Workforce Ascent. They “examined the goggles for a month and a half to 2 months” earlier than he confirmed the “really dope designs.”

This suggestions led to 2 distinct fashions: the HX0125 for freeskiing groomers, backcountry, and people steep and deep pow seekers. The HX055 is extra particularly formed for alpine ski racing helmets. Speedy added, “Each of the fashions’ distinctive designs will match alpine ski racing helmets completely.”

Extremely Magnetic Lens

A key function Speedy targeted on was the magnetic lens system. Whereas some is perhaps hesitant to make use of magnetic goggles for racing, Speedy defined that Ascent’s design staff “put extra magnets within the body than anybody else.” This design ensures a stronger and safer bond between the lens and body, preserving it “locked in place,” particularly throughout race runs. 

The Dope Ascent Body

“The Ascent body is a very dope design,” Speedy defined. 

The design was born from relentless testing on Mt. Hood. Our staff rode with a number of body sorts, foam layups, and shapes by way of each climate situation and terrain possible, from jumps, bumps, parks, and slalom programs. 

This real-world analysis and growth led Ascent Eyewear to engineer the Ascent body with a roomy nostril bridge and triple-layer face foam for an ideal match. It’s paired with industry-leading lens expertise and excellent peripheral imaginative and prescient.

The Mission of Impression 

Speedy said, “Our mission is to promote instantly off the web site and to ski golf equipment to help applications.” This direct-to-consumer method cuts out retail markups, permitting Ascent to provide again to the mountain neighborhood.

A cornerstone of this mission is the Space Rep program, designed to empower younger athletes. 

Speedy explains, “We’re giving the chance for an athlete to help themselves or their very own applications.” He continued, “The Ascent Space Rep program might be in comparison with a paid athlete sponsorship. By means of this program, you’ll obtain complimentary Ascent Eyewear samples to make use of personally as you promote merchandise and earn a fee on each sale.”

Ascent Eyewear supplies monetary help to particular person athletes and helps ski golf equipment by providing them high-quality gear at a decreased value.

Supporting Particular person Athletes

Our Ascent Space Rep program works like a paid sponsorship. When an athlete or coach rep sells a goggle with their distinctive low cost code, the client receives 20% off and the rep earns a $15 fee. They will use these funds to help their very own snowboarding or donate them to their dwelling ski program.

Supporting Ski Golf equipment

Ascent Eyewear gives a number of gross sales channels for membership fundraisers, swaps, and occasion sponsorships. Golf equipment can buy a minimal of fifty goggles at a decreased wholesale value. We additionally give again $15 per goggle, serving to golf equipment elevate cash for their very own initiatives.

This give-back mannequin isn’t only a gimmick; it’s the core of Ascent Eyewear’s enterprise. 

“That’s the entire circle that we’re attempting to domesticate, and that’s our tradition and what our firm’s all about.” Speedy emphasizes his flexibility and willingness to work with a variety of teams, from highschool groups to adaptive applications.

For Speedy, this mission is a direct response to a serious problem going through the game right now: it has develop into too costly. By making premium gear accessible and inexpensive and by actively giving again to the neighborhood, Ascent Eyewear is working to make sure that the subsequent technology of skiers has alternatives to thrive.

To be taught extra about Ascent Eyewear’s help applications for ski golf equipment, sponsorships, fundraisers and swaps please contact Speedy Archer instantly: [email protected] or [email protected]. 

Wanting Forward with a Objective of Inclusivity

“The message is evident. We’re an organization that’s pushed by not solely innovation and growth of a novel product but additionally by serving to the neighborhood,” Speedy said. 

Wanting forward, Ascent Eyewear desires to be expansive and inclusive: “I’m attempting to place ourselves available in the market with a wide range of children, applications, and households. From all-mountain, free snowboarding, freestyle, park, pipe, and leisure snowboarding to no matter mountain exercise it’s.”

To realize this, Speedy will proceed to function the corporate with a novel, versatile mannequin. By preserving overhead low, he can supply aggressive costs and, extra importantly, a versatile method to giving again by way of his Ascent Space Rep Program.

Speedy defined, “Ascent is open to working with any program.” 

In the end, the aim is to make a tangible affect. Speedy’s hope along with his community-first mindset is “that the athletes, mother and father, and coaches that I labored with throughout my 50-year profession will come ahead to help Ascent Eyewear and my motion to provide again to the game of snowboarding.” 

Collaboration with Assault From the Again in Mt. Hood

Ascent Eyewear noticed unbelievable success this summer time, with sturdy gross sales of each the HOX55 and HXO125 fashions at numerous ski camps at Mt. Hood. 

The goggles had been a favourite amongst each junior and grasp ski racers, and so they obtained rave critiques from prospects at Assault from the Again, a store that offered the goggles in Authorities Camp. “Our goggles had been put to the take a look at on slalom and big slalom programs, within the halfpipe and terrain parks, and on Mt. Hood’s large air options, and so they carried out flawlessly,” Speedy said. 

Moreover, FUXI is now an official Ascent Eyewear vendor, and he’ll carry the eyewear at his Copper Mountain store throughout camp season, and in any respect the occasions he attends all through the winter.

By combining top-quality manufacturing with athlete-driven testing, Ascent Eyewear has created a product that proves you don’t should sacrifice high quality for worth.

These goggles function top-notch expertise and an ideal match that works seamlessly with all helmets, delivering a dependable and inexpensive product that really performs.

Speedy Embraces Semi-Retirement and Shifts His Focus

For Speedy, this new enterprise enterprise can also be a mirrored image of a profound life change. 

After a lifetime spent touring the world for alpine ski racing, he’s embracing a brand new chapter of semi-retirement targeted on being dwelling, household, and neighborhood. “I’m going to teach the Jesuit Excessive Faculty staff whereas working the brand new firm so I might be dwelling for my spouse and my household, which turns into paramount heading into my mid-seventies,” he shares. 

He has stuffed his profession with unbelievable experiences, from servicing World Cup athletes to witnessing historic moments like a younger Picabo Road profitable a medal. “I’ve been everywhere in the world for this sport,” he recollects. “I went to most likely each ski race, 4 or 5 Olympics, and 4 or 5 World Championships.” 

Additional, he reminisced about some profession highlights, together with seeing the primary breakaway hinge gates used on the World Cup circuit and bending the very first set of super-G poles for Marc Girardelli’s inaugural super-G race. He additionally created a slalom ahead bend and GS bend for Ingemar Stenmark.

These experiences and the individuals he met alongside the best way compel him to provide again. “Ski racing has given me a lot, in order that’s why I’m giving again.” 

Ascent Eyewear is the car for this mission, guaranteeing that his legacy isn’t nearly what he’s completed, however what he’s serving to others obtain.

Ascent Eyewear is not going to have a devoted customer support telephone line, however Speedy at all times be reached through e-mail: [email protected] or [email protected].