Berlin, Germany, April 4th, 2024 – G2 is welcoming a brand new Industrial Director, Henning Christiansson, and introducing a brand new Director degree to the management construction, signalling a brand new period in G2’s strategic development.
As we proceed to broaden, G2’s mission is to make sure that our leaders are guiding the best way throughout all inside departments, whereas preserving and strengthening our present tradition, and permitting all groups to have the assist they want. Becoming a member of the newly appointed Director of Esports at G2, Julius Ylänne, Henning will lead business efforts to speed up development as we diversify our revenues. G2 already boasts a powerful string of long-term partnerships with a few of the world’s most recognisable manufacturers together with Purple Bull, Ralph Lauren, Mastercard and Jägermeister.
Following 5 years of business development and world growth, G2 has launched a Director degree which sits beneath the C-Suite, strengthening the management group and offering a stronger assist line to division heads, leads, and managers throughout the organisation globally. Over the subsequent few months, we’ll be including a Finance Director and a Advertising Director to strengthen the management group with bold risk-takers, pushed by the concept of attaining greatness collectively and creating affect past G2 Esports.
A gaming expertise and esports veteran, Henning will deliver a wealth of expertise in esports partnerships as former World Industrial Supervisor for Esports & Professional Collection at Logitech G. Earlier than his time at Logitech, Henning was the World Undertaking Supervisor on the world’s largest gaming and way of life firm, DreamHack – ESL Faceit Group, and the Nordic & Baltics Advertising Supervisor for gaming peripherals and equipment firm, SteelSeries. His background in partnerships, advertising and marketing, and company expertise offers him a singular perspective on business partnership administration as Industrial Director at G2.
Sabrina Ratih, Chief Working Officer, G2 Esports commented:
“Henning’s arrival not solely fortifies our management group but in addition injects a contemporary perspective into our business endeavours. Looking forward to long-term development we’re aiming to make sensible, sustainable selections that allow us to maintain shifting ahead as a world organisation and diversify our income streams. By introducing new management ranges to the group, we’re including a good stronger strategic spine, extra mentorship and extra assist to our employees – and Henning’s appointment could be very a lot part of this course of.”
Henning Christiansson, Industrial Director, G2 Esports commented:
“What makes G2 such a compelling proposition for manufacturers and companions is its potential to have interaction and entertain arguably essentially the most numerous viewers in esports. G2 is competitively dominant in Europe, China, and North America, however its followers are captivated no matter whether or not its groups win or lose, which is uncommon. I’m becoming a member of an bold and inventive group that’s by no means happy with the established order, and I see this as an unbelievable alternative to fortify G2’s business success, and to proceed elevating the bar with trusted companions at our aspect.”
