Take-Two Interactive boss Strauss Zelnick has revealed why the writer is retaining Rockstar’s Grand Theft Auto 6’s launch date such a intently guarded secret.
In an interview with Bloomberg, Zelnick acknowledged the fervor for GTA 6 is “the best anticipation [he’s] ever seen for an leisure property”, however stated that while some publishers reveal their publishing plans “years upfront”, Zelnick would like to “keep the anticipation and pleasure”.
“The anticipation for that title stands out as the best anticipation I’ve ever seen for an leisure property, and I have been across the block a couple of occasions,” Zelnick defined proper on the finish of the interview.
“I have been in each leisure enterprise there’s, and we wish to keep the anticipation and the joy.
“We do have rivals who will describe their launch schedule for years upfront, and we discovered that the higher factor to do is to offer advertising supplies comparatively near the discharge window to be able to create that pleasure on the one hand, and steadiness the joy with unmet anticipation,” he added.
“I do not at all times get it precisely proper, however that is what we’re making an attempt to do.”
As Matt just lately summarised for us, Take-Two has been doggedly sticking to the identical non-specific “fall” launch window for Grand Theft Auto 6 since saying it final Might – regardless of persistent reviews of a possible delay. However there appears to be one comparatively secure spot on the 2025 calendar proper now: it is unlikely GTA 6 will launch on or throughout the weeks surrounding twenty third September, given that is the launch date Take-Two reserved for Borderlands 4 earlier this yr.
