It’s a narrative as previous as skilled golf itself.
Golfer rises by means of the ranks.
Golfer turns into world class.
Golfer turns into marketable.
Golfer’s tools contract is up.
Golfer indicators up with a brand new model.
Golfer loses kind.
Max Homa matches this invoice. Suits it very neatly, in truth.
The 34-year-old Californian by no means hid from the truth that he discovered it tough to determine himself on the highest degree.
Even when he landed a primary PGA Tour win in 2019 he had one other lack of kind forward of him earlier than he really settled on the high of the game.
However settle he did, touchdown one other 5 wins in American in 2021, 2022 and 2023, and including the DP World Tour’s Nedbank Problem on the finish of 2023, too.
Add in an extremely standard social media profile and Homa was immediately bankable.
However regardless of a significant championship profession finest third place within the Masters final April his kind hit a downturn shortly after.
He hasn’t completed within the high 10 since Might and in 2025 he has withdrawn from the Farmers Insurance coverage Open following a 77, failed to interrupt the highest 50 within the no lower AT&T Pebble Seashore Professional-Am and a primary spherical 76 contributed to a missed lower within the Phoenix Open.
May a clue to his issues have are available his determination to affix Cobra Puma Golf firstly of this yr?
Homa had risen by means of the ranks with Titleist however in January he signed a multi-year deal to play Cobra’s new DS Adapt LS driver, Cobra’s fairway woods, King MB irons and King wedges.
His bag is Cobra branded, his footwear Puma’s Elevate 2 Tour and he additionally – individually – signed a brand new clothes take care of LuluLemon.
Solely his Titleist Professional V1 and Scotty Cameron Phantom 5.5 Mallet remained.
“I’m tremendous excited to affix the Cobra Puma Golf workforce,” he mentioned on the time. “Gear that’s on the chopping fringe of know-how.”
Homa explains oddity
Nonetheless, these three limp efforts since have had observers placing two and two collectively. They assume the reply is sort of clearly 4 however Homa just isn’t so certain.
Forward of the Genesis Invitational (an occasion he has gained at Riviera), performed this week again at Torrey Pines (the place he withdrew final month, however a course he has additionally gained on), Homa mentioned: “I do know I’m transferring in the appropriate route. I’ve simply had some actually dangerous weeks.”
He doesn’t like folks doing what he considers to be dodgy arithmetic once they look from the sidelines.
“I feel one thing that actually bothers me about how poorly I performed is that I’m not giving or displaying how nice the Cobra stuff is, to be fairly sincere.
“It’s my fault. There’s no membership concern. There’s been no swing the place I make an excellent one and I feel to myself, I ponder if that might have flown higher with a distinct golf membership.”
All in all, he’s maintaining it easy and says: “Golf simply doesn’t like me proper now.”
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