As customers change into more and more protecting of their on-line privateness and competitors for consideration intensifies, consultants on the European Tour Group and European Tour Locations have recognized three key areas that may assist golf locations drive extra direct on-line enterprise.
To this point in 2024, this section has accounted for 42% of all bookings¹, underscoring the significance of a focused digital method to make sure its continued progress.
In a brand new multimedia function, ‘Information-driven Digital Advertising and marketing’, Claudia Bowman, Head of Advertising and marketing and CRM on the European Tour Group shares learnings from the DP World Tour’s digital advertising actions that might assist golf venues obtain new and repeat direct enterprise, whereas the Head of European Tour Locations, Ian Knox, explains how outlined digital advertising methods, together with promoting on social media, may help capitalise on such a worthwhile income stream.
“With an estimated 5.17 billion social media customers worldwide who, on common use 6.7 totally different social networks per month², it’s no shock that social media promoting is on the up,” mentioned Knox.
“The chance to achieve goal prospects with laser precision has by no means been extra compelling – and easy. Nonetheless, it’s turning into more difficult to make sure your message is seen amid the competitors.”
Bowman added: “Grabbing customers’ curiosity, coupled with the truth that solely 17% of them permit their information to be tracked², means golf locations want to think twice about methods they’ll earn and foster belief with present and potential prospects.
“It’s subsequently essential golf locations create partaking digital content material, use a number of touchpoints to collect owned buyer information, and funnel this data by means of buyer relationship administration instruments to assist earn buyer loyalty.”
‘Information-driven Digital Advertising and marketing’ zeroes in on: social media promoting, information seize and content material administration, and buyer relationship administration, whereas sharing greatest apply examples to assist golf venues decide their digital advertising methods for 2025 and capitalise on the rising and profitable direct on-line enterprise section.
European Tour Locations includes a community of world class venues that each one have an in depth affiliation with the European Tour Group. As a member, venues can achieve unique entry to vital experience from main figureheads who work throughout the group.
To seek out out extra, go to: www.europeantourdestinations.com
¹Future Market Insights’Golf Tourism Market Outlook for 2024 to 2034
²Data Reportal, Digital 2024: World Overview Report
