Former Formulation 1 driver Johnny Herbert has joined Lola Automobiles as a International Model Ambassador, only a day after confirming his departure from his FIA stewarding position.
Herbert’s place with the legendary British marque will contain shut collaboration with Lola’s sponsors and purchasers, aiming to strengthen present partnerships and drive additional enterprise development.
Lola Automobiles, after a 12-year hiatus, made a profitable return to motorsport in 2024 in Formulation E as a technical associate with Yamaha of the championship-winning workforce, Abt.
“It’s massively thrilling to be concerned with an iconic and profitable championship-winning marque like Lola,” mentioned Herbert.
“Lola has all the time been a giant a part of the motorsport world and, having grown up with Lolas round me in Formulation Ford, sports activities automobiles and F1, becoming a member of the workforce for this subsequent chapter seems like the right match.
“I look ahead to working with Lola and its companions, opening doorways for the model and serving to contribute not solely to the renewed success of such a storied title, however to the sustainable way forward for high tier motorsport as properly.”
A Wealth of Expertise
Herbert’s arrival isn’t just a lift to Lola’s industrial endeavors but in addition brings a wealth of expertise that may profit its present Formulation E drivers, seasoned racer Lucas di Grassi and rookie Zane Maloney.
“The addition of a driver like Johnny to the Lola workforce is an actual landmark second for me,” commented Lola Automobiles chairman Until Bechtolsheimer, who acquired the corporate in 2022.
“Having witnessed quite a few shows of his expertise and sportsmanship all through his profession, I’m thrilled to get the chance to work alongside him.
“He’s not solely an excellent ambassador for every thing that Lola stands for, however his wealth of expertise shall be a priceless useful resource for our current and future drivers.”
Dedicated to Formulation E’s Future
Lola’s return to top-level racing has seen the corporate safe its place in Formulation E below the GEN3 Evo rules and decide to the long run GEN4 period.
Moreover, the corporate is exploring alternatives in electrification, hydrogen, and sustainable fuels and supplies, with its instant focus firmly set on Formulation E.
“Johnny’s arrival within the position of International Model Ambassador marks one other enormous step on the Lola journey,” mentioned Lola Automobiles COO Keith Smout.
“As a globally acknowledged and revered determine, he’ll play a key position in working with present and future sponsors to maximise the alternatives accessible to each them and Lola.
His intensive expertise and broad contacts inside the motorsport world additionally make him ideally suited to aiding in our enterprise improvement ventures, serving to to construct a strong basis for future success.”
With Herbert now on board, Lola Automobiles appears to be like to proceed its resurgence, leveraging the three-time Grand Prix winner’s deep motorsport information and business connections to reinforce its presence and aggressive ambitions on the planet of racing.
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