On-line golf attire and equipment retailer Hole19 has introduced the launch of an progressive new e-commerce retailer.
Designed to attach the perfect manufacturers in golf to the Hole19 viewers, the platform leverages better of breed applied sciences and a enterprise mannequin that’s revolutionary within the golf house.
“Our promise to golfers is an unmatched buyer expertise, leveraging our bespoke tech stack to supply each customer with their very own private professional store, and a unique on-site expertise,” says Chris Somerton, Head of E-Commerce at Hole19. “We accomplish that by contemplating the distinctive private preferences of every golfer, and mirror these preferences in a way more related and fascinating buying expertise. The result’s in contrast to something provided in golf retailing at the moment.”
The platform operates as an extension of Hole19’s associate model’s direct-to-consumer channels. Which means that model companions have full management over the product assortment provided on the platform, in addition to the pricing. The good thing about this mannequin to golfers is that it permits permits Hole19 to supply a a lot wider vary of merchandise than conventional retailers, from tees to simulators and each class in between.
Initially, the platform launches within the UK, with growth into the EU deliberate by the top of 2024, and the US in Q2 2025.
”Empowerment is vital a part of our goal at Hole19, each for golfers, and our model companions”, says Somerton. “Our new e-commerce platform empowers golfers with a totally personalised buying expertise, and our companions, by leveraging a industrial mannequin that places management firmly again the place it belongs, within the palms of manufacturers.”
There isn’t any price to manufacturers to combine with, or commerce on, the platform, which is a key level for Anthony Douglas, CEO and founding father of Hole19. “Our platform is designed for all, from essentially the most properly established manufacturers, to these taking their first steps within the trade. We recognise the issue of reaching progress in golf, and so we have now actively eliminated all obstacles to entry in reaching our viewers, so we are able to present manufacturers the means of recent progress in our recreation.”
2024 sees the Hole19 group bear a major strategic shift, with model partnerships a key focus. “E-commerce permits us to construct on the power of our partnerships with key gamers within the trade”, provides Douglas. “In 2024, we’re focussed on doing extra with much less, which implies working extra carefully with choose companions, throughout the Hole19 group, to create extra significant and related experiences for our golfers.”
Manufacturers working with Hole19 can anticipate to obtain distinctive holistic buyer insights, from advertising and marketing engagement by to buying behaviour. This 360° view of consumers, at a time the place {the golfing} viewers is at its most numerous, is invaluable to manufacturers who search to make knowledgeable, information pushed selections when constructing industrial technique.
The Hole19 retailer is offered at www.hole19golf.com/store.
