Hollywood director Michael Bay is suing Cadillac F1 for £1.1million, claiming the group used his artistic concepts for his or her costly Tremendous Bowl advert with out cost
The Cadillac Components 1 group has launched a press release after Hollywood director Michael Bay filed a lawsuit claiming his concepts had been “ripped off”. Bay is pursuing £1.1million in damages, alleging breach of contract and fraud towards TWG Motorsports boss Dan Towriss within the swimsuit, which has been filed in Los Angeles.
Bay’s criticism centres on the group’s advert broadcast throughout Tremendous Bowl LX on Sunday night, which unveiled the livery of their debut F1 automotive set to race within the 2026 season. The livery showcases an asymmetrical design, predominantly white on one facet and largely black on the opposite, revealed for the primary time through the 30-second business aired through the NFL finale, one of many most-watched annual tv occasions globally.
Bay, famend for helming spectacular Hollywood blockbusters together with Armageddon, Pearl Harbor and a number of movies from the Transformers franchise, alleges he was contacted immediately by Towriss in late November.
The turnaround given was extraordinarily tight, because the advert wanted to be accomplished inside simply two months to safe its pricey Tremendous Bowl slot, for which Cadillac probably paid tens of millions of {dollars}. All proposed adverts for the Tremendous Bowl needed to be submitted to the NFL for approval by February 2.
Bay alleges he “labored almost nonstop” for a number of days, together with a number of all-nighters, solely to be subsequently knowledgeable the group was “going in numerous route”. The lawsuit alleges Cadillac “have apparently stolen Bay’s concepts and work… with out paying for them”, and claims the group “deliberate all alongside to tear him off”.
Cadillac has refuted these claims, stating that the idea for the advert was already established and Michael Bay was approached solely as they had been “exploring” potential administrators for the venture. “Michael Bay is a cinematic genius and we talked with him about directing our Tremendous Bowl advert,” learn a group assertion.
READ MORE: Winter Olympics star is former F1 driver who has accomplished ‘loopy’ profession swapREAD MORE: David Beckham message to Lando Norris revealed as F1 champion points apology
“However, after two conferences, it grew to become clear he could not meet our timeline and there finally wasn’t a path ahead. It is unclear why he’s bringing this declare, for the reason that idea and artistic had been already developed and we had been solely exploring him as a director.
“It is also uncommon to boost this now, given the advert hasn’t even been launched. We’re assured this might be resolved appropriately. Even so, we nonetheless admire Michael Bay’s artistic brilliance and would welcome the chance to work collectively sooner or later.”
Talking on a media name with reporters together with Mirror Sport on Monday, TWG Motorsports chief Towriss responded personally to Bay’s lawsuit. He stated: “We’ve quite a lot of respect for Michael. I am dissatisfied that he selected to try this. Definitely, all the artistic was finished properly upfront of us ever talking with him.
Cadillac launched their 2026 F1 automotive livery through the Tremendous Bwol advert(Picture: Cadillac F1 Workforce)
“We needed to speak with him a couple of position as director, not taking artistic concepts from him. The group that we labored with did a wonderful job creating all that, and so we’re assured that it’ll all be resolved amicably. However, from our standpoint, final evening was an enormous success and we’re very happy with the work that was finished. That is all I can say on it.”
Cadillac’s assertion that Bay could not meet their manufacturing timeline got here in response to Bay’s lawsuit declare that he had postponed different initiatives to pay attention solely on the business. The director said that he had knowledgeable Towriss of his commitments to creating movies for main studios like Amazon, Apple, and Common, to which the Cadillac chief allegedly responded: “OK, let’s get to work, I’ll let everybody know.”
Sky Sports activities discounted Components 1 package deal
£43
£35
Sky
Get Sky Sports activities right here
Components 1 followers can watch each apply, qualifying and race dwell with Sky’s new Important TV and Sky Sports activities bundle in a brand new deal that saves £192.
In addition to Sky Sports activities entry, this consists of round 100 TV channels and free subscriptions to Netflix and Discovery+.
