Integrity, empathetic, humble, visionary. These are phrases typically used to explain Peter Broome.
In August 2024, the long-time golf trade chief and retired Acushnet Firm government was identified with Amyotrophic Lateral Sclerosis (ALS). Within the face of private adversity, Peter and his household have chosen to battle and shift the main focus to serving to others that face the identical difficult path he at the moment travels.
In beginning the ALS Bridge Basis, the Montreal, Que. native (Jupiter, Fla. resident) continues to show true management and quiet grace that has formed his profession over the previous three many years.
As Founding father of the ALS Bridge Basis, Broome leads the imaginative and prescient and mandate, to speed up the event of efficient therapies for ALS, by offering essential funding for early-stage drug trials and enhancing entry to early diagnostics for people dwelling with the illness in Canada and the USA.
“Peter is among the most revered and selfless folks I’ve ever met. When he was identified, so many people instantly knew we wished to face beside him on this battle,” mentioned 8-time PGA Tour winner, NBC analyst and longtime buddy Brad Faxon. “The Basis is about serving to Peter’s mission of adjusting the way forward for ALS for sufferers and households all over the place. I’m proud to be a part of this with him, and many people are absolutely dedicated to serving to this succeed.”
Via strategic partnerships with Entry ALS in Canada and ALS MyMatch within the U.S., the Basis will assist increase medical trial entry and remedy matching for sufferers throughout North America. In Canada, Entry ALS is a nationwide platform accelerating early entry to ALS therapies led by the Montreal Neuro ALS Clinic at McGill College.
The Basis’s funding technique is comprised of two major pillars together with non-public donations that enable the Basis to allocate to pressing analysis and entry alternatives. As well as, the Basis is opening its first-ever public sale of unique, once-in-a-lifetime experiences.
These alternatives are made doable by supporters who stand with Broome and the mission together with Canadian PGA TOUR stars Corey Conners, Taylor Pendrith and Mackenzie Hughes and Montreal Canadiens captain and 2026 Olympian Nick Suzuki. Together with fellow PGA TOUR stars Justin Thomas, Rickie Fowler, Keegan Bradley, Workforce Europe Ryder Cup Captain Luke Donald and legendary broadcaster Jim Nantz.
For extra data on the Bridge Basis’s public sale or to bid on an expertise, please click on right here.
“Progressive, considerate, brave, and inherently elegant—these are the qualities that outline Peter Broome. His affect on golf in Canada and throughout the worldwide sport is each profound and enduring,” mentioned Laurence Applebaum, CEO, Golf Canada. “Now his advocacy for ALS analysis by the Bridge Basis displays not solely his braveness, however the depth of his character and his dedication to creating the world higher for others.”
Broome’s extraordinary affect and contributions to the sport span his complete life. A profitable junior participant on the Royal Montreal Golf Membership and Mount Bruno Nation Membership transitioned into holding positions as an assistant skilled in his hometown. From there, Broome would start a profitable profession in golf operations together with 30-years as a senior government with Acushnet Firm. Most lately, he served because the senior vice chairman of Titleist Model Administration and Acushnet Trade Relations, a portfolio that included overseeing partnerships with the PGA TOUR and Governing Our bodies. As well as, Broome led Acushnet’s operations in Canada and Latin America, making certain continued progress for the sport at residence and around the globe.
Following his distinguished profession, Broome was invited to affix the Board of Administrators of Golf Canada in 2024 as a director at massive. He at the moment Co-Chairs the Golf Trade Advisory Council and is a member of the Compensation Committee.
In 2025, Broome’s devotion and affect on the sport was acknowledged with various prestigious awards. Broome was bestowed as an Honorary Member of the PGA of America for his excellent contributions to the sport of golf and help to PGA of America Golf Professionals in November. He joins an unique group together with three U.S. Presidents as solely the thirteenth individual to obtain the honour in PGA historical past.
As well as, Broome was honoured because the tenth recipient of the George Cumming Award from the PGA of Canada and likewise obtained the Legacy Award from the Golf Canada Basis for being a philanthropic champion of the sport in Canada. Earlier this 12 months, he was named because the forty fifth inductee into the Québec Golf Corridor of Fame.
ALS stays a devastating illness with no remedy and restricted remedy choices. Pace of analysis and entry is essential in serving to to construct a future the place ALS turns into a treatable illness fairly than a terminal analysis.
To study extra in regards to the Bridge Basis and Peter Broome’s story, please go to www.alsbridgefoundation.com.
