LIV Golf has introduced a brand new industrial partnership with HSBC that can see the worldwide banking firm change into the official monetary companies organisation of the league.
The multi-year partnership will span the whole thing of LIV Golf’s 14-event season, in addition to assist two of LIV Golf’s 13 groups, beginning at LIV Golf Andalucía July 11-13 at Actual Membership Valderrama.
The collaboration will additional HSBC’s deep dedication and historical past in rising the sport of golf. HSBC may also play a strategic function in supporting LIV Golf’s neighborhood partnerships technique that opens up alternatives and entry for the subsequent era of golfers, in addition to monetary literacy initiatives.
Barry O’Byrne, HSBC’s CEO of Worldwide Wealth and Premier Banking, mentioned: “We’re delighted to affix forces with LIV Golf and are actually excited to see what we will create collectively. HSBC has greater than twenty years of legacy within the sport and we will’t wait to carry one other stage of pleasure to our shoppers and sport followers. We’re trying ahead to working with LIV Golf to proceed to draw new audiences to observe and play the sport. We’re proud to proceed to open up a world of alternative for golf, each on and off the course and have LIV Golf alongside us on this journey.”
Scott O’Neil, LIV Golf’s just lately appointed new CEO, mentioned: “HSBC’s observe report in supporting and advancing the sport of golf is inspiring and admirable, and we’re proud to welcome them into LIV Golf’s rising roster of worldwide companions. HSBC’s world footprint and ongoing presence in skilled tournaments align completely with our mission to construct the sport for the subsequent period of gamers and followers. Few sports activities leagues can declare a really world attain, making a partnership with HSBC a pure alignment in our pursuit of a shared imaginative and prescient.
“We recognize HSBC’s confidence in supporting a number of the world’s greatest stars as they introduce and showcase the game and its alternatives to new audiences worldwide. Collectively, we now have a possibility to have interaction youthful followers, join by way of music, tradition, and innovation, and encourage the subsequent era, unlocking significant potential for each our manufacturers and the game we love.”
The partnership may also embody team-specific assist for Crushers GC, captained by Bryson DeChambeau, and Majesticks GC, co-captained by Lee Westwood, Ian Poulter and Henrik Stenson. HSBC may also change into the presenting accomplice of LIV Golf’s ‘9 to Play’ broadcast phase that can seem throughout each LIV Golf reside broadcast.
Westwood mentioned: “HSBC has been a frontrunner in shaping the worldwide recreation of golf for many years; this new partnership strengthens our crew and reinforces the worldwide momentum behind LIV Golf; collectively, we’re constructing one thing particular that resonates far past the fairways. It is going to be an honour to put on the HSBC model as we symbolize Majesticks GC all over the world.”
