Taos Ski Valley, New Mexico, has named John Kelly as its new CEO, whereas the present high govt, David Norden, will transition into serving because the ski resort’s chairman of the board. The resort made the announcement through press launch on Friday, June 13, 2025.Kelly has been with Taos Ski Valley since 2015, most just lately working as its chief working officer. Throughout his tenure with the ski resort, he has overseen on-mountain and base space operations in addition to skier companies. He additionally managed all day-to-day operations.Wish to sustain with the most effective tales and images in snowboarding? Subscribe to the brand new Powder To The Individuals publication for weekly updates.
Photograph: Courtesy Taos Ski Valley
“For the reason that resort was constructed 70 years in the past by Ernie and Rhoda Blake, it’s change into a world icon of massive mountain snowboarding whereas nonetheless retaining its independence and authenticity,” mentioned Kelly. “It’s an honor to be appointed CEO of this storied resort and to guide it ahead for a brand new era of skiers and outside fanatics.”Based on Kelly’s LinkedIn web page, he spent the earlier leg of his profession because the director of resort companies at Telluride, Colorado. He’s lived in Taos for the previous ten years together with his spouse and two youngsters.“John has devoted himself to this group, our workers, and the snowboarding business, and I’m extraordinarily assured he’s the best particular person to handle Taos Ski Valley’s long-term future,” mentioned Norden. “We’ll proceed to execute on the aim to be higher, not larger, and John’s experience is crucial to delivering on that imaginative and prescient.”A press launch shared by Taos Ski Valley mentioned that the management transition is “a part of a deliberate succession” targeted on the visitor expertise, the area people, sustaining the ski resort’s B Corp standing, and the ski resort’s legacy. Taos Ski Valley grew to become the primary ski resort to obtain a B Corp certification in 2017. These certifications are issued by the non-profit B Lab, which evaluates and admits corporations primarily based on their dedication to serving their employees and the surroundings, amongst different elements.In 2024, the ski resort acquired its fourth Golden Eagle—an award that acknowledges mountains for his or her environmental efficiency—from the Nationwide Ski Areas Affiliation (NSAA).
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