Mattel’s first ever Ken doll primarily based on knowledgeable athlete has generated a frenzy of curiosity each in shops and on-line because it grew to become obtainable for buy.
The brand new LeBron James “Kenbassador” Barbie doll carried a retail value of $75 and first went on sale final Saturday at Undefeated’s La Brea location in Los Angeles, the place followers and collectors began lining up two days earlier than the doll hit cabinets. One man even confirmed up wearing a LeBron Lakers uniform and adopted by a full choir singing a parody of Michael Jackson’s “Man within the Mirror” in regards to the NBA’s all-time factors chief.
The road for LeBron James’ Barbie Kenbassador doll at UNDEFEATED at present 🤯 https://t.co/fpeP5fqxM5 pic.twitter.com/KbivPWV5dc
— Good Kicks (@nicekicks) April 13, 2025
On Monday, the doll was additionally made obtainable by Goal, Amazon, Walmart and Mattel Creations, and is now listed as bought out on all of these platforms.
The day main as much as the doll’s midnight on-line launch on April 14, eBay customers looked for it over 760 occasions per hour in response to the corporate. Present searches for “LeBron Barbie” on eBay reveal the dolls promoting for over $100 on common and a uncommon autographed model bought for as a lot as $3,000.
StockX has seen comparable excessive demand for the doll, with a median resale value of $118, a 57 p.c premium in comparison with the common retail value. StockX says the doll is the location’s primary collectibles launch ever with over 1,400 transactions on its launch day, surpassing the earlier report set by the Supreme Sizzling Wheels Fleet Flyer + 1992 BMW M3 from 2019, which had 1,170 opening day gross sales.
On OfferUp, it was one of many 5 most searched objects on the platform from Monday to Wednesday.
With the moment success of James’ Kenbassador doll, it’s possible solely a matter of time earlier than one other athlete will get the “Ken” remedy. Extra NBA dolls? Steph Curry? What in regards to the NHL’s newly topped all-time main objective scorer Alex Ovechkin? He might be the primary Ken doll with a fashionably hockey acceptable lacking tooth. Then there must be a Tom Brady one, proper?
Star athletes identified simply as a lot for his or her pre-game vogue will possible be thought-about given one of many greatest options of the James doll is that he’s not in an NBA uniform, which suggests there are many choices on the market.
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