LIV Golf has appointed Ilana Finley because the League’s new Chief Communications Officer, a task which can see her lead all world communications throughout LIV Golf, together with exterior and inside communications for the league and its 13 groups, and The Worldwide Collection.
Finley joins LIV Golf after serving as Vice President of World Communications and Social Influence for Converse Inc, the place she led all exterior and inside communications for the organisation. As well as, she oversaw the footwear model’s technique for company giving, driving enhanced entry and alternative for underserved populations whereas strengthening neighborhood partnerships.
Finley moved to Converse after an 18-year profession at Nike, the place she held a spread of communications positions touching almost each facet of the enterprise. She directed strategic communications for Nike’s Olympics initiatives, served as Communications Director for the group’s enterprise in Central and Japanese Europe, and led communications for Nike’s Rising Markets efforts throughout Central and South America, Africa, Asia, Australia and New Zealand. Finley additionally served as Built-in Communications Director for the Nike Basis, the place she led advocacy applications supporting ladies in growing nations throughout Africa, India and South America, enhancing the corporate’s funding technique inside worldwide communities. “I’m excited to affix the group at LIV Golf because the League continues to interrupt new floor on the earth of sports activities and leisure,” stated Finley. “All through my profession, I’ve had the prospect to drive impactful storytelling with world manufacturers which can be dedicated to constructing connections with numerous audiences by considering boldly and being unafraid to take possibilities, and LIV Golf is doing simply that. It is a once-in-a-lifetime alternative, and I’m thrilled to assist champion the League’s dedication to innovation, creativity and teamwork whereas making a constructive impression around the globe.” LIV Golf Commissioner and CEO Greg Norman, stated: “Ilana is uniquely ready to assist LIV Golf proceed its constructive momentum into 2025 and past,” stated . “She is aware of firsthand the challenges and alternatives that exist when rising a world model and she or he understands the best way to align competitors, tradition and leisure to ship a product that followers embrace. Ilana is a talented chief and communicator with a honest ardour for positively impacting groups and communities around the globe, and LIV Golf is proud to have her on board.” The appointment of Finley is the most recent addition to the league’s government management group. Throughout the final six months, LIV Golf has added Adam Harter as Chief Advertising Officer, David Phillipps as Chief Monetary Officer, Katie O’Reilly as Government Vice President, Head of Crew Enterprise Operations, Ross Hallett as Government Vice President, Head of Occasions, and has appointed Tim Taylor as Government Vice President and Head of the League’s London workplace.