Broomfield, Colorado — Within the newest main change for Vail Resorts, the corporate is bringing in outdoors assist to enhance its income mannequin.
Late final week, Vail Resorts introduced that Celeste Burgoyne has been appointed as the corporate’s Govt Vice President & Chief Income Officer. This follows years of management work at Lululemon. She’s set to start the position at Vail Resorts on January 26, 2026.
“We’re thrilled to welcome Celeste, a confirmed enterprise chief with an extended monitor file of driving progress and long-term visitor loyalty at lululemon,” stated Rob Katz, the Chairperson & Chief Govt Officer of Vail Resorts. “Celeste’s deep appreciation for the connection between model, visitor expertise, and income might be important as we proceed to reimagine how we join with our visitors, reignite our resort manufacturers, and speed up progress in each carry income and our ancillary strains of enterprise.”
Celeste began with Lululemon again in 2006. Throughout her time there, she has helped develop the corporate’s North American enterprise, and she or he’s liable for greater than $7.5 billion in income. Earlier than that, she labored for Abercrombie & Fitch for a decade, serving to the corporate throughout a interval of notable progress.
At Vail Resorts, she’s going to oversee advertising and income efforts, serving to construct on the shopper’s bodily and digital journey.
“It’s an honour to affix Vail Resorts, not simply due to the respect I’ve for Rob, the administration workforce, and this unimaginable enterprise which has a lot alternative forward, but in addition due to the eagerness that my household and I’ve for the expertise it gives,” stated Burgoyne. “I’ve spent numerous days having fun with Whistler Blackcomb, in each the summer season and winter, so I do know firsthand what the Firm’s mission of Expertise of a Lifetime means to skiers, snowboarders, and all their visitors. I look ahead to being part of the Vail Resorts workforce and this subsequent section of progress and transformation.”
One factor I discovered fascinating from the press launch is that she’s going to proceed working in Vancouver, somewhat than shifting to Colorado. It reveals how a lot the world has modified in its acceptance of distant work for the reason that starting of the COVID period.
Vail Resorts is on the lookout for a greater winter than the 2024-25 marketing campaign, which noticed the ski patrol strike at Park Metropolis and some notable carry incidents. There have been some highlights this winter for Vail Resorts thus far, similar to Keystone being the primary to open in North America and Stowe having a snowy begin to its season. Nevertheless, there have been many delayed openings thus far, as pure snowfall has but to build up considerably throughout a lot of Western North America.
Picture Credit: Vail Resorts, Rylie Kay
