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Home eSports

Mastercard insists it has not "required restrictions of any" game on Steam or itch.io, but Valve claims otherwise

August 5, 2025
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Mastercard insists it has not "required restrictions of any" game on Steam or itch.io, but Valve claims otherwise



As Steam and Itch.io continued to grapple with latest stress by fee processors to withdraw NSFW video games from their platforms, Mastercard has moved to distance itself from the following censorship controversy, insisting it has not “required restrictions of any” recreation. However Valve says in any other case, pointing to a Mastercard rule saying the corporate can refuse to course of something it believes ‘displays negatively’ on its model.


Final month, Valve launched obscure new tips stopping “sure kinds of grownup content material” from being distributed on Steam, later confirming it had begun “retiring” sure grownup video games that “might violate the foundations and requirements set forth by our fee processors and their associated card networks and banks”. Shortly after, indie-focused digital distribution platform Itch.io started ‘deindexing’ all NSFW video games, blaming the identical anti-porn group – Australia-based Collective Shout – that had pressured Visa, Mastercard, and PayPal into concentrating on Steam. In each circumstances, Itch.io and Valve famous the help of fee processors was important to the continued operation of their platforms.


A lot has occurred since then; Itch.io has begun reindexing free NSFW video games and confirmed it is trying to companion with a fee processor comfy with grownup materials, whereas different components of the video games trade – together with rival storefront GOG with its FreedomToBuy marketing campaign – have spoken out in opposition to recreation censorship. However amid all this, Mastercard is now trying to distance itself from latest occasions, denying it put stress on Itch.io and Valve to take away video games from their platforms. In a press release shared on its web site, the bank card firm insisted it had “not evaluated any recreation or required restrictions of any exercise on recreation creator websites and platforms, opposite to media reviews and allegations.”


“Our fee community follows requirements primarily based on the rule of legislation,” it continued. “Put merely, we enable all lawful purchases on our community. On the similar time, we require retailers to have acceptable controls to make sure Mastercard playing cards can’t be used for illegal purchases, together with unlawful grownup content material.”


Nevertheless, Valve claims in any other case, saying that whereas Mastercard did not instantly stress it to take away grownup content material from Steam, the bank card firm as an alternative “communicated with fee processors and their buying banks”, and these, in flip, contacted Valve.


“Mastercard didn’t talk with Valve instantly, regardless of our request to take action,” the Steam operator wrote in a press release shared with Kotaku over the weekend. “Mastercard communicated with fee processors and their buying banks. Cost processors communicated this with Valve, and we replied by outlining Steam’s coverage since 2018 of trying to distribute video games which might be authorized for distribution. Cost processors rejected this, and particularly cited Mastercard’s Rule 5.12.7 and threat to the Mastercard model.”


Mastercard’s Rule 5.12.7 prohibits transactions which might be unlawful or that “within the sole discretion of the Company, might injury the goodwill of the Company or mirror negatively on the Marks.” The primary half is simple to outline – Mastercard says the sale of “services or products apart from [those] in full compliance with legislation” violates its phrases – however the second is extra open-ended, giving the corporate probably limitless freedom to outline what’s and is not acceptable. It will probably then both fantastic, audit, or withdraw providers for violations.


This latter clause prohibits “the sale of a services or products, together with a picture, which is patently offensive and lacks severe creative worth (resembling, by means of instance and never limitation, photographs of nonconsensual sexual habits, sexual exploitation of a minor, nonconsensual mutilation of an individual or physique half, and bestiality)”, but in addition “every other materials that the Company deems unacceptable to promote in reference to a Mark.”


Because the occasions at Steam and Itch.io have continued to unfold, trade figures and consultant our bodies have spoken out in opposition to fee processor overreach. The Worldwide Sport Developer Affiliation just lately confirmed its help for video games depicting “consensual grownup content material”, pushing again in opposition to “monetary establishments… influencing which tales will be informed and offered in video games, with minimal transparency or public accountability”. However with grownup content material more and more underneath fireplace – as extra international locations start drafting laws such because the UK’s controversial On-line Security Act – the grownup video games trade might have a tough highway forward.



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Tags: anyquotclaimsGameinsistsitch.ioMastercardquotrequiredrestrictionsSteamValve
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