The Dallas Mavericks are elevating costs on season tickets at a time when fan frustration with the crew is excessive.
On Monday, the Mavericks despatched season-ticket renewals to current clients. The speed to stay a season-ticket holder elevated by a mean of 8.6 %, the Mavericks confirmed.
Season tickets on the ground and on the terrace ranges noticed the steepest hikes, with the fee to stay there rising by as a lot as 20 %.
The Dallas Mavericks simply despatched me my season ticket renewal they usually elevated the costs one other 8%. You commerce away everybody’s favourite participant, make the crew worse, and wish to cost us extra? Get out of right here.
— Karlos Elguea (@CElguea) March 3, 2025
Stephen McGuirk, a season-ticket holder since 2015 who has two seats in Part 204, stated the price of his tickets elevated by 8.3 %. McGuirk stated he was advised to “be looking out” for a renewal discover in late January. He, nonetheless, stated he by no means heard from the crew in January or February; he acquired a discover Monday that his tickets would auto-renew on March 17.
The Mavericks traded Luka Dončić, the previous face of the franchise, to the Los Angeles Lakers on Feb. 2. McGuirk was one of many many Mavericks followers who felt blindsided by that call.
“I’ve by no means felt extra betrayed by a sports activities franchise in my total life,” McGuirk advised The Athletic in February.
The Lakers, who have been taking part in effectively earlier than Dončić’s arrival, have gone 6-2 with him within the lineup and are winners of six consecutive video games. Los Angeles (38-21) has moved to second place within the Western Convention standings.
In the meantime, the Mavericks (32-29) have slipped to tenth place within the West. Dallas, which has been rocked by accidents on the energy ahead and heart positions, has misplaced three of 4 video games headed into Monday’s matchup towards the Sacramento Kings. The Mavericks misplaced their first recreation towards Dončić on Feb. 25 in Los Angeles. Dončić, who final season completed third in MVP voting and led the Mavericks to the NBA Finals, faces his former crew in Dallas for the primary time on April 9.
The Mavericks final confronted the Kings on Feb. 10. In Dallas’ 129-128 extra time loss that evening, a number of Mavericks followers who publicly expressed displeasure concerning the Dončić commerce have been ejected from American Airways Middle.
The speed hike in season tickets was made to “higher mirror seat worth, particularly in high-demand areas closest to the court docket,” the Mavericks stated in an announcement. The changes have been made after months of evaluating ticket costs on the secondary market.
The Mavericks additionally identified that, earlier than this season, they shifted their native tv mannequin by parting methods with Bally Sports activities and making all their non-national TV exclusives free on over-the-air TV. That call price the Mavericks greater than $50 million in income.
The Mavericks projected that, even with the speed hikes, season-ticket holders will save 15 to 23 % in comparison with costs on the secondary ticket market subsequent season.
(Photograph by Richard Rodriguez / Getty Photographs)
