File-Resetting Alpine Ski Champion Unites Profession, Ventures, and Causes Below One Model; “What’s the Level with Mikaela Shiffrin” Podcast Introduced by Stifel to Launch Oct. 29
Mikaela Shiffrin Launches Private Model and Podcast
SÖLDEN, Austria (Thursday, October 23, 2025) — Mikaela Shiffrin, essentially the most profitable alpine skier in historical past, launched her private model and emblem in the present day. The transfer marks a defining new chapter in her record-resetting profession. The model unites her athletic achievements, partnerships, and future ventures beneath one mark of excellence. In the meantime, world consideration turns towards the upcoming FIS Alpine Ski World Cup and the 2026 Winter Olympics in Milan-Cortina.
A Image of Power and Stability
Shiffrin, who owns 101 World Cup victories, 157 podiums, eight World Championship golds, and 5 General World Cup titles, stays the one athlete ever to win throughout all six alpine disciplines. Her new emblem was created by Wunder Werkz in collaboration with Skylark. It captures the identical qualities that outline her efficiency — readability, energy, and steadiness.
“On this model and podcast, I’m hoping to achieve perspective from others and their journeys and experiences, and relate that perspective to my very own — the moments and folks that have formed me, and the causes that matter most to me,” Shiffrin mentioned. “That is about creating impression by means of pleasure, kindness, and a real love for the journey. I’m hopeful to make use of the highlight to have fun others and amplify points greater than myself.”
New Podcast: “What’s the Level with Mikaela Shiffrin”
Along with her model launch, Shiffrin will debut her podcast, “What’s the Level with Mikaela Shiffrin,” offered by Stifel, on Wednesday, Oct. 29. The sequence gives listeners an unfiltered take a look at her journey by means of in-depth conversations with elite athletes, enterprise leaders, and individuals who have formed her life. Every episode dives into themes of resilience, efficiency, objective, and the drive behind success.
Moreover, the partnership with Stifel displays her dedication to shared values.
“Stifel is proud to face alongside Mikaela as she embarks on this thrilling new chapter,” mentioned Ron Kruszewski, Chairman and CEO of Stifel. “Her dedication to excellence and her skill to encourage others completely align with our perception that success is strongest when it’s shared — the place success meets success.”
Making an Affect Past the Slopes
Past her racing profession, Shiffrin continues redefining alpine snowboarding off the mountain. She has raised almost $500,000 for the Share Winter Basis by means of her MIK100: Reset the Sport marketing campaign. The initiative helps learn-to-ski and snowboard packages for underserved youth. As well as, she champions psychological well being consciousness, local weather motion by means of Shield Our Winters, and the development of ladies in sport.
A File of Excellence
In the end, Shiffrin’s profession displays unmatched longevity and objective. She is a two-time Olympic gold medalist, eight-time World Champion, five-time General World Cup champion, and the winningest alpine skier in historical past. She continues setting new requirements each on and off the mountain.
In the meantime, her affect extends into new arenas. She can be a co-owner of Denver Summit FC (NWSL) and a model ambassador for world companions together with Adidas, Atomic, Barilla, IKON Move, Leki, Longines, Reusch, Oakley, Stifel, United Airways, Visa, Xfinity, and extra.
Followers and media can observe Shiffrin’s model launch and podcast updates on Instagram, X, and YouTube at @MikaelaShiffrin.
