GEPA photos
“Mik 100 Reset the Sport” to Help Youth Snowboarding
PROVIDENCE, R.I. (Feb. 23, 2025) – Mikaela Shiffrin reached a historic milestone along with her a centesimal World Cup victory in Courchevel, France. As an alternative of holding the highlight on herself, the best alpine skier of all time is utilizing the second to provide again. She introduced a brand new initiative, “MIK100: Reset the Sport,” in partnership with Share Winter Basis, aiming to boost $100,000 to assist youth study to ski and snowboard.
Giving Again Via “MIK100”
Shiffrin, who gained her first World Cup race at 16, continues to redefine greatness at 29. Whereas her information set new requirements in ski racing, she needs her affect to increase past the game.
“Profitable 100 races is unbelievable, however I need this second to be about one thing larger than me,” Shiffrin mentioned. “Serving to Share Winter deliver extra youngsters to the mountains makes this victory one of the vital significant.”
Share Winter works with resorts, manufacturers, and group organizations to take away monetary limitations, making snowboarding accessible to extra kids. Each greenback raised by means of “MIK100” will fund snowboarding and snowboarding alternatives, with $100,000 protecting prices for 200 youth.
Shiffrin’s Dedication to Increasing Entry
This initiative builds on Shiffrin’s longstanding dedication to philanthropy. In honor of her late father, she co-founded the Jeff Shiffrin Athlete Resiliency Fund, elevating greater than $3.7 million to help U.S. Ski Workforce athletes.
She formally introduced her ambassadorship with Share Winter earlier than the World Cup season opener in Sölden, Austria, posting:
“Not everyone seems to be blessed with the great fortune I’ve had. Through the years, the shortage of accessibility in winter sports activities has funneled us into a really not various group. I really like this sport, however I can’t assist however surprise how a lot stronger it might be if we helped Share Winter with everybody, moderately than simply those that have the means, entry, or background to help it.”
Company Companions Rally Behind the Trigger
A number of of Shiffrin’s sponsors are stepping as much as assist her attain the $100,000 objective. Ikon Move will match donations as much as $50,000, whereas Shiffrin personally kick-started the marketing campaign with a $10,000 donation. She additionally challenged her sponsors—together with Barilla, Stifel, Visa, and Killington Ski Resort—to match her contribution.
Manufacturers corresponding to Adidas, Atomic, Leki, Longines, Oakley, and Reusch will public sale unique MIK100 objects by means of the Share Winter web site. New objects might be launched all through the season, culminating on the World Cup Finals in Solar Valley, Idaho.
Making a Lasting Legacy
Shiffrin hopes her legacy might be extra than simply race wins.
“Sports activities have formed my life, each mentally and bodily, past simply competing,” she mentioned. “Legacy is in regards to the affect we depart on individuals and the world round us.”
Constance Beverley, CEO of Share Winter Basis, praised Shiffrin’s imaginative and prescient.
“It’s not the win that makes her the best—it’s her understanding of what the win might imply. She’s utilizing this milestone to create alternatives for the subsequent era. That’s what resets the game.”
Learn how to Help
Followers can study extra and donate to “MIK100: Reset the Sport” at sharewinterfoundation.org/mik100.
Mikaela Shiffrin Stats
100 World Cup victories
The one skier to win in all six World Cup disciplines
36% profession World Cup win price, 56% podium price
Named one among TIME’s 100 Most Influential Individuals (2023)
Winner of the 2023 ESPY Award for Finest Athlete – Ladies’s Sports activities
Share Winter Basis Stats
Helps 45,000+ younger skiers and snowboarders throughout the U.S.
Funds 70 organizations throughout 26 states and 88 mountain places
Has supplied funding for over 1 million on-snow experiences
$15M+ in grants awarded over 10 years
Named 2023 U.S. Ski & Snowboard Variety, Fairness, and Inclusion Champion
About Share Winter Basis
Share Winter funds applications that introduce snowboarding and snowboarding to youth who won’t in any other case expertise winter sports activities. Via grants, group help, and advocacy, the inspiration goals to make the game extra various and inclusive. Study extra at sharewinterfoundation.org.
About Mikaela Shiffrin
Mikaela Shiffrin is the winningest ski racer in historical past, a two-time Olympic champion, eight-time World Champion, and five-time General World Cup winner. She stays one of the vital dominant athletes throughout all sports activities, utilizing her platform to raise ski racing and broaden entry to winter sports activities.
