seventeenth November 2025
Snowcentres Restricted, that runs Hemel Hempstead and Manchester has joined forces with SnowWorld, Europe’s main operator of indoor slopes. NEW
With tens of millions of annual guests, SnowWorld presents a year-round entry to actual snow experiences.
SnowCentres is the main indoor snow sports activities group in the UK, offering snowboarding and snowboarding amenities, coaching programmes, meals & beverage, and outlets throughout its centres.
The brand new group will function 12 websites throughout 5 international locations:
NetherlandsUKGermanyBelgiumFrance
They’ve 4.5 million guests yearly and generatee in extra of £100m in income.
The group will make use of greater than 1,000 full-time workers.
The Snow Centre. Picture c/o SnowCentres Ltd
The present shareholders of Snowcentres and Alychlo will every maintain 50% of the mixed entity’s shareholding.
The 2 teams say this may guarantee full alignment of pursuits between each teams as they embark on the following part of progress.
The brand new group will deal with additional alternatives to construct and develop the enterprise in mainland Europe and the UK.
Each events claims the interior and exterior synergies might be pursued with a deal with enhancing product high quality and operational excellence.
Sustainability stays a core pillar of the imaginative and prescient and the brand new group is dedicated to sustaining a sustainable enterprise mannequin and to try for power neutrality sooner or later.
A world Government Committee might be established with headquarters in Roosendaal, the Netherlands.
Will probably be led by Wim Hubrechtsen as Group CEO and joined by Snowcentres’ Managing Director, Ian Brown, Bas van Tilborg as Group CFO and Maarten Schürmann as CCO.
This management construction will guarantee strategic alignment, environment friendly integration, and continued progress throughout all markets.
The Snow Centre. Picture © PlanetSKI
“Snowcentres has constructed its place because the market chief within the UK by a relentless deal with high quality, buyer expertise, and innovation,” mentioned the Director of Snowcentres Restricted, Richard Prepare dinner.
“Becoming a member of forces with SnowWorld permits us to channel all our power into shaping the way forward for indoor winter sports activities from a place of general management.
With Alychlo’s strategic imaginative and prescient and the expansion observe file of the SnowWorld crew, we now have the proper mixture of components to succeed.
“I’m actually enthusiastic about what lies forward as we embark on this journey collectively.”
The Snow Centre. Picture c/o SnowCentres Ltd
“SnowWorld has been probably the most inspiring buy-and-build success tales inside Alychlo’s portfolio,” mentioned the CEO of Alychlo, Pieter Bourgeois.
“Over the previous years, the crew has proven distinctive strategic imaginative and prescient, execution energy, and resilience in constructing a very European chief in its sector.
“We’re more than happy and assured to welcome Snowcentres as our new strategic associate on this subsequent part of progress.
“Their entrepreneurial spirit and operational excellence make them an ideal match for our shared ambitions.”
Northern Snow Present. Picture c/o SnowCentres Ltd.
“We’re thrilled to be becoming a member of forces with a associate that shares our values and our dedication to high quality,” mentioned the Managing Director of Snowcentres Restricted, Ian Brown.
“This mix will give us the size, experience and assets to additional develop our locations and proceed delivering memorable experiences to tens of millions of tourists annually.
I very a lot stay up for working carefully with Wim Hubrechtsen and the broader crew as we drive the brand new group ahead into its subsequent chapter.”
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