Öhlins USA has transitioned to a distributor-only mannequin for its mountain bike division, partnering solely with Bicycle Applied sciences Inc. (BTI) and High quality Bicycle Merchandise (QBP).
Should you’re a store wrench or seller, which means no extra direct orders from Öhlins. As an alternative, BTI and QBP will deal with all U.S. seller distribution, streamlining entry to Öhlins forks, shocks, service kits, and small components.
“By working with BTI and QBP, we’re guaranteeing that Öhlins merchandise are simpler than ever for sellers to entry,” mentioned Jake Thompson, MTB Supervisor at Öhlins USA. “Our staff stays centered on innovation and rider assist whereas our companions deal with logistics with velocity and effectivity.”
Why It Issues
Offloading distribution to 2 of the most important names within the U.S. offers Öhlins extra bandwidth to refine the merchandise that riders obsess over: the buttery-smooth TTX Air, the ultra-precise RXF36, and the complete vary of coil and air suspension methods which have made their approach onto every part from World Cup DH bikes to weekend path rigs.
What’s Altering
Sellers will now place all Öhlins MTB orders by way of BTI or QBP.
BTI and QBP will inventory the entire Öhlins catalog, together with forks, shocks, service kits, and instruments.
Guarantee and repair will proceed by way of Öhlins’ current service-center community.
BTI will add factory-level fork and shock repairs, whereas QBP expands its in-house suspension service.
Finish prospects can now order by way of most native bike retailers, reducing lead occasions and lowering prices.
For riders, this implies much less ready and extra driving —a win for anybody who has ever been caught mid-season ready on a shock rebuild or substitute damper.
The Greater Image
The announcement comes at a time when Öhlins has been steadily increasing its mountain bike choices, mixing its motorsport pedigree with trail-ready refinement. It additionally comes shortly after it was introduced that Brembo bought Ohlins Racing, and refreshed their MTB improvement targets. Whereas the discharge mentions nothing about Brembo MTB brakes being included, it appears possible that if the Brembo prototype brakes that they’ve been engaged on with the Specialised Gravity staff ever materialize, they too may very well be provided by way of this partnership.
This transfer permits them to deal with product improvement and testing, moderately than managing warehouse operations.
Considerably, nothing adjustments inside Öhlins USA’s Hendersonville, NC headquarters; the identical employees, service crew, and suspension wizards are nonetheless spinning knobs and pushing efficiency ahead.
“With new possession, new merchandise, and new distribution channels, the longer term for Öhlins mountain bike is stronger than ever,” Thompson added.
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