The 2025 PGA Shopping for Summit returned to the PGA of America’s Frisco headquarters in Arizona earlier this week, delivering three full days of deal-making, innovation, trend and trade connections for almost 1,000 golf trade professionals.
From July 28–30, influential PGA of America Golf Professionals, consumers and trade executives from 44 US states and 10 nations gathered on the Omni PGA Frisco Resort & Spa and Dwelling of the PGA of America, making this 12 months’s summit the largest and most high-profile midseason occasion but for the $102 billion golf trade.
With 186 main golf and way of life manufacturers showcasing improvements in sold-out ballrooms and greater than $300 million in retail buying energy on-site, the summit proved to be a important second for sourcing Spring 2026 traces and constructing momentum heading into the autumn season. The occasion featured quite a lot of schooling classes, unique VIP shopping for appointments and nightly networking occasions.
“The PGA Shopping for Summit is greater than only a gathering; it’s a extremely productive, mid-season working present that includes PGA of America Golf Professionals, trade consultants and key consumers who share a deep ardour for the sport,” stated PGA of America President Don Rea Jr. “This 12 months’s Summit featured each well-established and rising manufacturers, serving to attendees keep present on traits and academic alternatives, all at our very personal PGA Frisco. The Dwelling of the PGA of America and the Omni PGA Frisco Resort & Spa improve the expertise, offering a super backdrop for us to attach, rejoice and foster significant relationships.”
This 12 months’s PGA Shopping for Summit teed off on July 28 with greater than 500 non-public appointments for invited key consumers with curated golf manufacturers and 13 schooling classes that includes retail technique, management and training workshops. The opening evening featured the Trend Present Reception, sponsored by VYBWEAR, the place 15 attire manufacturers featured forthcoming ranges in a runway manufacturing. The night concluded with the Trend Present Folks’s Selection Awards, with attendees voting for the Males’s Model – Blanco Clothes, Girls’s Model – Fore All, and Greatest Dressed (outfit) – A. Putnam.
For the ultimate two days, key consumers and influential PGA of America Golf Professionals representing lots of of golf amenities, high resorts, retail chains and unbiased retailers explored the most recent in golf and golf way of life collections in sold-out exhibit areas. From family names to breakout startups, manufacturers shared their latest traces, together with J. Lindeberg, Mantra, Greyson, HEAD Golf, Blanco Clothes, Holderness & Bourne, Tori Richard, Dunning, 70Degrees, Hugo Boss, Baublerella, and Johnnie-O.
The golf trade will collect subsequent on the 2026 PGA Present, January 20-23, in Orlando, Florida, and return to Frisco, Texas, for the 2026 PGA Shopping for Summit, July 27-29. Additional info may be accessed at PGAShow.com and PGABuyingSummit.com.
