Chris Benchetler’s signature skis, the ‘Bent Chetler’, are among the many hottest skis on the earth. From park to powder, odds are you have seen them at your house hill.
One skier, nonetheless, noticed a Bent Chetler in a somewhat odd place. The ski had been painted over, and labeled with the emblem for ‘Telus’, a preferred Canadian telecommunications firm. See beneath.
Not Telus utilizing a Bent Chetler as an indication for his or her brand. by
u/ShawnThePhantom in
snowboarding
Picture shared to r/snowboarding by u/ShawnThePhantom.
The picture was shared to Reddit with out a lot context. All we all know is that the ski is clearly a Bent Chetler, and that this picture was taken someplace in Whistler, BC.
Is that this a part of a intelligent advertising scheme by Telus (the Verizon/AT&T of Canada), or did a rogue worker determine that she or he merely needed to embellish this explicit gadget with a little bit extra aptitude?
It is exhausting to say, however kudos to whoever took the time to hold this out. It is borderline felony that they painted over Chris Benchetler’s stunning illustrations, nevertheless it’s plain that their advertising/attention-grabbing ploy labored.
It begs the question- Ought to mundane infrastructure be embellished with skis extra typically? It has me considering…
Much like fences manufactured from skis of yesteryear, what’s stopping a ski city from adorning their less-than-appealing features with skis?
Rubbish cans? Connect some outdated skis on the aspect. Shuttered retailer fronts brought on by People’ collective want to by no means depart their house to purchase one thing? Board it up with skis. Waste water remedy plant? Slap some skis on it.
The lesson right here is that almost something can look extra interesting with a tasteful software of skis.Â
Take Telus for instance. They received some fool at POWDER Journal to jot down a couple of random web field (my apologies, I don’t know what to name that inexperienced field) as a result of they put an outdated Bent Chetler on it.
Skiers. We like skis. What can we are saying?
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