World sports activities powerhouse PUMA has unveiled its groundbreaking worldwide model marketing campaign, “FOREVER. FASTER. – See The Sport Like We Do” marking its first such initiative in ten years.
This daring transfer goals to strengthen PUMA’s repute because the quickest sports activities model globally, showcasing its deep-rooted reference to pace and an invite for each elite and on a regular basis athletes to expertise sports activities by way of PUMA’s lens.
Velocity Redefined: PUMA’s Legacy and Imaginative and prescient
Based in 1948 by visionary Rudolf Dassler, PUMA was born from a need to craft footwear that enhances agility and pace, qualities epitomised by its namesake.
All through its 75-year historical past, PUMA has partnered with the world’s swiftest athletes, groups, and federations to forge improvements that not solely push the boundaries of efficiency but additionally safe victories that echo by way of time.
Seeing the Sport Otherwise with FOREVER. FASTER.
This 12 months’s in depth marketing campaign highlights how pace is woven into PUMA’s very material. It explores the common thrill and aggressive edge pace brings to sports activities, encapsulating the model’s philosophy of seeing sports activities in another way, successful uniquely, and setting the tempo for others.
“Everybody desires of getting a superpower, and pace is PUMA’s,” says Arne Freundt, CEO of PUMA.
“Velocity is the superpower how the greats change the sport. Identical to our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we all know that pace unlocks athletic efficiency and victory in everybody. Via our skill to deliver pace to life, PUMA invitations all folks to interrupt by way of their very own limits, unlock their private finest and turning into a greater model of themselves, permitting them to see the sport like we do: FOREVER. FASTER.”
Richard Teyssier, Vice President Model and Advertising and marketing, provides, “Our new world model marketing campaign is PUMA’s greatest advertising funding ever. It’s the first time that PUMA has one single message – FOREVER. FASTER. – all through all the 12 months and throughout all efficiency classes corresponding to Soccer, Working, Basketball and Handball. The holistic model message is emotional and distinctive to verify it connects and resonates with our goal shoppers.”
FOREVER. FASTER. – See The Sport Like We Do
Launched on April 10, “FOREVER. FASTER. – See The Sport Like We Do” now spans an intensive vary of media, together with social media, TV, PR, out-of-home media, and retail factors throughout the globe. The marketing campaign encompasses a hero model movie and several other inventive belongings showcasing prime athletes like Antoine Griezmann, Christian Pulisic, and Neymar Jr., amongst others.
Later this 12 months, PUMA will roll out particular model movies and inventive items aligned with main upcoming sports activities occasions such because the CONMEBOL Copa America, UEFA Euro 2024, and the 2024 Summer time Olympics.
