THOMAS: After I first noticed pictures of the R.A.D UFO on Instagram, I had zero curiosity in checking it out. As of late, there are such a lot of area of interest operating shoe manufacturers, and actually, we merely don’t have the bandwidth to check all of them.
Then, Bimma Williams DM’d me asking what I considered the shoe, and my actual response was, “They appear like a shampoo bottle or a vibrator.”
I keep in mind somebody as soon as saying that whenever you enter a crowded market, it’s a must to make one thing ugly sufficient to get individuals speaking; in any other case, you’re simply white noise. Properly, R.A.D nailed that half. The UFO’s look positively obtained individuals speaking.
It wasn’t till I bumped into the homeowners of The Change Working Retailer in Nashville on the Chicago Marathon expo that my curiosity kicked in. Lauren, one of many homeowners, was carrying a pair of UFOs, so I needed to ask, “Do you really like these?” She grinned and mentioned, “I like them. We’re bringing them into the shop.”
That obtained my consideration. We reached out to R.A.D to seize a few pairs for assessment. I’m glad we did, as a result of these are the actual deal.
