The massive information within the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently solid their lot with some form of dystopian genderless future:
In fact, Dudley Moore pitched the definitive Jaguar advert marketing campaign manner again in 1990, and it stays the street all of us want they’d taken:
In the meantime, over at Volvo, they’re making movies about how if you happen to don’t purchase one your spouse and unborn baby are going to die:
Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes in opposition to each single rule you possibly can take into consideration as a social lead. Size. Format. Over-produced.
Each remark underneath the advert stated it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is manner off the mark, and as soon as once more one want look no additional than this:
What the hell do they pay these advert businesses for, anyway?
Talking of media, no person’s written extra insightfully than me on the function of the gravel bike in fashionable American cinema:
And right here’s the newest movie to function a gravel bike-riding protagonist:
I haven’t truly completed watching it but, and whereas it’s definitely not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop all the pieces you’re doing and watch it instantly, both. Nonetheless, not like the Ben Affleck debacle, it’s extremely vital in that it’s maybe the primary time in fashionable film historical past a filmmaker has used a bicycle to convey the constructive traits of a personality. Till now, it’s at all times been the car of alternative for bizarre man-children:
Or bizarre man-children:
Or else their polar reverse, the Salinger-esque reclusive previous fusspot:
However now now we have for maybe the primary time ever a fiercely unbiased and very succesful ex-Marine who finds himself in a Rambo-esque wrestle in opposition to legislation enforcement, the system, and society as a complete, and his use of a bicycle as his major mode of transportation is used to not mock him, however as a substitute to ascertain him as a self-sufficient renegade and authorized badass.
However, there’s one main downside, which is that within the film he’s preventing in opposition to a small city police division that’s sustaining itself by partaking in rampant civil asset forfeiture, and the plot is about in movement once they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:
My downside with that is that, instantly previous to getting run down, our hero is driving with two headphones in, listening to Iron Maiden at prime quantity, and swerving all around the street, misplaced in a reverie.
So are we actually to consider this extremely savvy and resourceful essential character could be that out of it whereas driving by means of the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a mud street he may have averted your entire scenario.
Oh, properly. I proceed to await a film by which a bicycle owner shouldn’t be, not directly, fully hapless. However at the very least he’s not carrying a helmet.
