With their time dwindling down as a full-time, four-car NASCAR Cup Collection group, Stewart-Haas Racing teamed up with Texas A&M College for a pair of sponsorship agreements on the finish of the 2024 marketing campaign.
Now-former SHR wheelmen Chase Briscoe and Josh Berry rocked some Aggies-inspired schemes at Las Vegas and Phoenix, respectively. Now, it’s been revealed how a lot Texas A&M spent on the whole ordeal — $160,000, in line with Sportico through Jayski’s, through a contract obtained through open data requests.
“Texas A&M College agreed to spend $160,000 to be the first sponsor of Stewart-Haas vehicles at two NASCAR races, a advertising partnership that the college referred to as ‘novel’ throughout its unique announcement,” Jayski reported. “The contract, a duplicate of which Sportico obtained through open data requests, was signed by either side in early October. For a remaining price of not more than $160,000, Stewart-Haas agreed to race twice with Texas A&M-branded liveries, plus a handful of different advertising, promotional and ticket deliverables.
“Chase Briscoe raced his No. 14 automotive with a maroon Texas A&M wrap in Las Vegas on Oct. 20, and his teammate Josh Berry drove his No. 4 automotive with a maroon and camouflage wrap at Phoenix.”
In line with Jayski, Texas A&M additionally acquired some further advantages other than the branding on SHR’s vehicles and their drivers, because the group reportedly agreed to offer the college with a handful of different advantages, in line with the contract, that included a minimal of 4 “Texas A&M-specific” social media posts throughout race weekends, and a promise to tag the college’s socials in all race-related posts.
Moreover, Texas A&M additionally acquired entry to twenty complimentary “VIP full-access credentials” to every race, per Jayski.
Because the information was made public, some have theorized that the quantity appeared to be slightly mild for full sponsorship throughout a number of races on two completely different vehicles, akin to a going-out-of-business sale. The aforementioned Briscoe appeared to verify that notion through Reddit: “As a result of it’s,” he responded, relating to the quantity being low.
Regardless, Texas A&M College received some further publicity in some areas of the nation the place they in any other case wouldn’t have, and Stewart-Haas Racing stuffed some open sponsorship slots earlier than they closed their doorways as a full-time Cup Collection group.
We’ll see if the Aggies return to a automotive sooner or later, however they might by no means get a deal that candy once more within the NASCAR Cup Collection.
