Press Launch SYNC Efficiency, Photograph: Chauncey Morgan
SYNC Efficiency Strengthens Staff by Leaning into Expertise
September 2024 – SYNC Efficiency proudly proclaims the addition of three esteemed members to their staff: retired World Cup ski racer Cody Marshall, U.S. Ski Staff alumni and All-American Drew Roberts, and trade veteran Molly Stahler. These strategic hires underscore SYNC’s unwavering dedication to authenticity and excellence in offering efficiency merchandise for the ski racing group.
Embracing Expertise to Empower Athletes
With a mission to empower athletes by creating attire that authentically meets the calls for of ski racers, SYNC Efficiency acknowledges the worth and perception that retired ski racers and trade professionals deliver to their model. By integrating the firsthand experiences of those new staff members, SYNC is poised to refine its merchandise additional, setting the usual for high-performance skiwear.
Cody Marshall: President, Chief Income Officer, and World Cup Racer
Cody Marshall, SYNC Efficiency’s President and Chief Income Officer, combines his World Cup racing expertise together with his monetary experience. After retiring from ski racing in 2009, he labored at a non-public fairness agency, the place he discovered the way to construct and develop small companies. Cody now applies his background to assist SYNC innovate and ship high-performance merchandise for the ski racing group.
“I’m excited to mix my ardour for the ski trade with my data and expertise serving to small companies attain their subsequent stage of improvement,” stated Marshall. “I’m thrilled to hitch SYNC Efficiency and contribute to a model that genuinely prioritizes the wants of ski racers.”
Drew Roberts: From Athlete to Customized Gross sales Supervisor
Becoming a member of Marshall is Drew Roberts, whose tenure with the U.S. Ski Staff, collegiate racing background and over ten years of expertise working within the ski trade have geared up him with deep insights into the wants of SYNC’s prospects. Because the customized gross sales supervisor, Roberts will use his expertise to assist ski groups discover the appropriate gear for his or her wants.
“For 90% of my life, I’ve been absorbing completely different views as an athlete, coach, and now skilled. My experiences have offered me with quite a lot of understanding and artistic pondering referring to the wants of athletes and coaches,” said Roberts. “I can use my expertise to information our groups in deciding on the proper uniforms primarily based on the particular wants of their members. I’m targeted on minimizing the hassle and assuaging the stress of choosing attire for golf equipment to allow them to apply extra of their power on the various different variables our sport affords.”
Molly Stahler: Customized Program Operations Supervisor
Including to the staff’s experience, trade veteran Molly Stahler brings a long time of expertise, specializing in gross sales and advertising and marketing operations, strategic partnerships, and account administration. Her intensive out of doors and ski trade background will present an unparalleled expertise for SYNC’s athletes and ski golf equipment nationwide.
“I’ve labored in virtually each space of the product life cycle,” stated Stahler. “I’m excited to leverage my distinctive and various ability set to assist the model develop and join with much more athletes and ski golf equipment throughout the nation.” Stahler is a Holderness Faculty alpine ski program alum and a current Futurist Challenge Management Academy graduate. This six-month immersive skilled improvement program prepares, unites, and amplifies the voice of future out of doors trade leaders..
SYNC’s Dedication to Authenticity and Efficiency
“Welcoming Cody, Drew, and Molly to our staff displays SYNC’s unwavering dedication to delivering high-performance merchandise to the ski trade,” stated Dan Leever, Chairman of SYNC Efficiency. “With their firsthand expertise as former ski racers, they carry an unmatched understanding of what it takes to excel within the sport. This perception permits them to mentor the subsequent era of ski racers whereas guaranteeing SYNC merchandise proceed to satisfy the rigorous calls for of the game we love.”
The three new members be part of an already stacked SYNC Efficiency staff stuffed with former ski racers. Among the many staff’s former NCAA athletes are Roger Carry from the College of Colorado, Alex Leever from the College of Denver, who additionally competed on the U.S. Ski Staff and World Cup, in addition to Kris Ochs and Ryan Collopy from St. Michael’s Faculty.
