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Home Tennis

Tennis star Coco Gauff is starting her own management firm

April 3, 2025
in Tennis
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Tennis star Coco Gauff is starting her own management firm


Coco Gauff is leaving her longtime company and launching her personal administration agency so she will be able to “take higher possession” of her tennis profession as she grows “as an athlete, entrepreneur, and changemaker,” she wrote on social media Wednesday.

The 2023 U.S. Open singles champion and 2024 French Open doubles champion posted that the brand new enterprise shall be referred to as Coco Gauff Enterprises.

“That is just the start of an thrilling new period for me, and there’s far more to return, which I will be excited to share in due time,” Gauff wrote. “As at all times, tennis will proceed to be my primary precedence!” 

The 21-year-old American, who was born in Florida and relies there now, is presently at No. 3 within the WTA rankings in singles and No. 25 in doubles. She’s been as excessive as No. 2 in singles and No. 1 in doubles.

Gauff has received about $23 million in prize cash and picked up thousands and thousands extra from endorsement offers. Her whole earnings of $30.4 million in 2024 alone put her at No. 1 amongst feminine athletes, in accordance with Sportico.

This enterprise transfer includes beginning a relationship with WME — an company that has represented loads of different sports activities stars, together with retired tennis nice Serena Williams — and ending Gauff’s affiliation with Team8, the administration firm based by Roger Federer and his agent, Tony Godsick.

Gauff burst onto the scene at age 15 throughout Wimbledon in 2019, when she turned the youngest qualifier in match historical past, then beat Venus Williams within the first spherical of the primary draw and made all of it the way in which to the fourth spherical in her Grand Slam debut.

“From the second I first picked up a tennis racket, I’ve at all times believed my objective prolonged far past the courtroom,” Gauff’s put up stated Wednesday, including that she needs to make “an impression — not simply in tennis, however in enterprise, philanthropy, and past.”



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