The best esports advertising campaigns of 2024

With the top of 2024 drawing close to, Esports Insider is as soon as once more trying again at a 12 months filled with impactful advertising and marketing campaigns and sudden model collaborations on this planet of esports.

As with earlier years (2023, 2022, 2021, 2020 and 2019), some advertising and marketing initiatives have stood out, whether or not that’s via distinctive ideation or flawless execution.

Highlighting the efforts of established and rising manufacturers within the business, Esports Insider presents the perfect esports promoting campaigns of 2024 in no explicit order.

Recognized for its concentrate on trendy merchandise, North American esports organisation 100 Thieves has launched a number of profitable attire collaborations up to now, together with a merchandise collaboration with Adidas Originals in Could. In October, the organisation took its streetwear recreation to the subsequent degree with a restricted merchandise drop in partnership with iconic anime and gaming franchise Pokemon.

The announcement video options Pokemon-themed keyboards in addition to clothes gadgets adorned with standard characters, resembling Bulbasaur, Charmander, and, after all, Pikachu. Though the advertising and marketing marketing campaign across the drop itself was not extraordinary, this collaboration exhibits how branded esports merchandise will be thrilling and wearable within the eyes of followers!

Excellent campaigns will be crafted by any model no matter dimension or world recognition. Malaysian milk and dairy firm Goodday proves this with its charming Boomers 2 Players initiative. Focused in the direction of people who’re a minimum of 50 years outdated, the challenge invited ten senior residents to take part in Counter-Strike 2 (CS2) coaching periods beneath the steerage of former skilled athletes.

The aim was to type a brand new senior CS2 roster with the rising prime 10 individuals. Furthermore, Goodday delivered a heart-felt video abstract of the problem on its Instagram account. Within the video, seniors and their youthful family members clarify how Boomers 2 Players has helped them bridge the generational hole and achieve a greater understanding of the advantages of aggressive gaming.

The Counter-Strike franchise general had an eventful 12 months. Following the discharge of Counter-Strike 2 in September 2023, the aggressive scene moved away from CS:GO to its successor. With the start of the first-ever CS2 Main in March this 12 months, Crimson Bull Gaming and CHEW Productions launched the primary episode of their two-part documentary ‘Reminiscences of CS:GO’.

Celebrating over a decade of aggressive historical past, ‘The Early Years’ covers the title’s early developments and esports beginnings. The second half, dubbed ‘The Ultimate Years’, highlights the sport’s legacy in addition to its largest personalities and moments. With greater than three hours of whole watch time, ‘Reminiscences of CS:GO’ represents a well-executed farewell to certainly one of esports’ hottest titles.

The initiative’s centrepiece is a video the place Rising Bees gamers, in addition to different feminine esports professionals, learn out hateful messages and talk about how such feedback have an effect on their psychological well being and in-game efficiency. Nevertheless, the video additionally showcases the morale-boosting impact of variety messages learn out by the individuals in an effort to encourage positivity inside gaming areas. On Crew Vitality’s YouTube channel, the video has recorded 140,000 views.

These pledges additionally represented actual low cost codes for Elgiganten’s web site with messages, resembling “I promise that I can’t rage or begin flaming my mates simply because they didn’t throw a grenade or molo whereas the enemy was dashing A, and we then ended up shedding that spherical GLHF.” 

With this inventive and light-hearted supply, Astralis and Elgiganten efficiently made a severe matter extra simply digestible for a broad viewers.

2024 marked the twenty fifth anniversary of certainly one of esports’ oldest organisations, Evil Geniuses (EG). To commemorate its long-standing legacy, the organisation launched an efficient advertising and marketing transfer, completely reverting the EG emblem to its authentic model from 1999.

The earlier emblem revamp in 2019 was not acquired properly by followers, giving EG the chance to rejoice an organisation that’s seeking to be taught from its previous to forge a brand new future. The nostalgic journey down the EG reminiscence lane was additional accompanied by a merchandise capsule devoted to the unique emblem.

Transported by the customized electrical G-Class SUV, the Summoner’s Cup travelled to 3 Worlds areas: Berlin, Paris and London. Accompanying the world’s finest League of Gamers gamers all through their journey, the Mercedes-Benz trophy service automotive turned not only a sponsor however an lively participant within the story of Worlds 2024.

Spirits and beer manufacturers have develop into frequent actors inside esports, sponsoring tournaments and creating joint merchandise with business stakeholders. Nevertheless, Gen.G’s collaboration with Korean wine firm Allvintage Wine marks the primary wine launched by an esports organisation.

Bought completely in Korea, Allvintage Wine produces a Chilean crimson and a Chilean white wine for the Korean esports powerhouse. The cute design of the wine bottles, which prominently shows Gen.G’s mascot ‘GenRang’, arguably stands out essentially the most. Because the face of the progressive product launch, the yellow creature additionally gave the wine its title, ‘GenRang Wine.’