This was the week the UK authorities tied itself in knots over its definition of extremism. Right here’s hoping any dedication to sort out ‘the promotion of an ideology based mostly on violence’ results in an efficient marketing campaign in opposition to street hazard.
As a society, we’ve grow to be so inured to street hazard, deaths hardly ever make the information. Author George Monbiot defined to us how, as a society, we tolerate a degree of killing by vehicles that we’d not put up with in another space.
“If you wish to kill somebody, one of the best ways to do it’s in a automobile since you are extremely prone to get away with it. One of many causes is that individuals are being killed by vehicles on a regular basis. We tolerate a degree of killing by vehicles that we don’t tolerate in another space. If as many troopers had been killed in fight yearly in UK wars, we’d be up in arms. We might be outraged. Horrified. Astonished. We might demand authorities motion. However in relation to folks being killed by vehicles, we simply settle for this as a part of the atypical course of life, and loss of life. Effectively, it’s about time we stopped accepting it.”
Psychologists describe the cultural blind spot that makes folks apply double requirements when they give thought to driving as motornomativity.
The unconscious bias in favour of vehicles is explored in our documentary, Cease Killing our Kids. The 40-minute movie reveals how street hazard damages us all, no matter our age and nonetheless we journey, and questions our collective blindness to each its trigger and treatment. The movie is narrated by the BBC’s John Simpson and options interviews with Chris Boardman, Dr Rachel Aldred, Dr Ian Walker, George Monbiot and the founders of the Cease de Kindermoord protest motion.
The moral selection
The ETA was established in 1990 as an moral supplier of inexperienced, dependable journey providers. Over 30 years on, we proceed to supply cycle insurance coverage , breakdown cowl and mobility scooter insurance coverage whereas placing concern for the atmosphere on the coronary heart of all we do.
The Good Purchasing Information judges us to be the UK’s most moral supplier.
