The Loop has been retained by Underneath Armour Golf to assist drive the model’s UK and European advertising and public relations.
The newly launched company – which is headed up by joint companions Mike Harris, Paul O’Hagan, Alex Narey and Chris Barrett – will assist elevate and showcase Underneath Armour’s product line all through 2025 and past after signing a multi-year contract, efficient instantly.
Utilising intensive business contacts throughout each commerce and shopper media, The Loop will look to generate an ‘always-on’ PR strategy masking product launches and model tales, amplifying performance-driven content material to assist post-launch product sell-through.
Artistic storytelling with needle-moving content material creators will improve key model messages, whereas The Loop’s personal inventive content material – by way of written work, video and imagery – will assist deliver commerce tales to life round Underneath Armour merchandise. The company may also undertake media shopping for and help with advertising technique.
Underneath Armour Golf’s Neil Heslop mentioned of the appointment to rent The Loop: “We’re extremely excited to be working with a staff that has recent concepts and a inventive outlook at a time when there may be a lot positivity round Underneath Armour and its golf vary.
“That is the primary time we’ve got labored with a full-scale advertising and PR company and after first talking with The Loop, it grew to become clear that all of us have a shared imaginative and prescient to take Underneath Armour’s story to the following degree.
“The expertise of the staff, with their intensive data of the market and business contacts, will guarantee Underneath Armour is greatest positioned to focus on, market and amplify new merchandise and to proceed the thrilling journey we’re on.”
Paul O’Hagan, joint accomplice at The Loop, mentioned: “This can be a implausible alternative for our company to work with one of many most-forward-thinking manufacturers in sport, and to raise the Underneath Armour Golf story throughout the UK and European markets.
“We’re excited that such a fantastic model has put its religion in The Loop. We stay and breathe efficiency golf merchandise and are extremely excited to showcase our expertise and data.
“Underneath Armour delivers the perfect in athletic efficiency. No different model has made such an announcement in golf over the past ten years, with a product line that continues to evolve. We are able to’t wait to start out the journey and assist talk key messages round Underneath Armour Golf.”
Underneath Armour has rapidly constructed a fame as a world chief in golf attire and footwear, and has seen unimaginable progress lately, partially due to its partnership with three-time Main winner Jordan Spieth. The 31-year-old signed with the model after turning skilled in 2013 and has performed a serious function in evolving the Underneath Armour line of golf-specific merchandise with a concentrate on efficiency.
Over the past 12 months, Underneath Armour’s Drive Professional Sequence footwear has surged in reputation due to the mixture of efficiency and luxury. The Underneath Armour Golf Efficiency Centre at Stoke Park has seen professionals, golf media and shoppers all report efficiency good points when switching into Drive Professional golf sneakers. Main plans for the Underneath Armour Footwear Optimisation Course of in 2025 will see extra golfers than ever expertise the advantages on provide.
The Loop, which began buying and selling in January with the corporate launching on the PGA Present in Orlando, affords a whole advertising and communication, public relations and illustration service, drawing on the staff’s inventive background and deep data of the golf media panorama.
With over 60-plus years’ mixed expertise working in senior roles spanning media, design, advertising, gross sales and communications, The Loop’s collaborative strategy will intention to ship the perfect concepts to create and help participating and premium PR campaigns, predominantly throughout the golf tools, attire and journey sectors.
web site at www.theloopgc.com or e-mail information@theloopgc.com
