St Andrews, Scotland: The R&A right this moment launched One Membership, an evolution of its direct-to-consumer membership initiative designed to rework how followers and golfers all over the world expertise the game year-round.
One Membership is free to hitch and gives members with a complete array of year-round advantages, rewards, unique content material and distinctive entry to The Open, AIG Girls’s Open and different prestigious R&A Championships. This consists of the launch of a brand new world streaming service, R&A TV, powered by Endeavor Streaming.
It is going to additionally provide followers money-can’t-buy experiences and entry to premium teaching and taking part in alternatives, permitting avid golfers and followers to take their ardour for the game to the subsequent degree. Members can work together immediately by means of the platform by offering user-generated content material and sharing their very own tales and experiences of golf.
“We would like golf to be extra accessible and interesting for individuals of all ages and backgrounds,” mentioned Neil Armit, Chief Industrial Officer at The R&A. “One Membership helps to realize this by bringing followers and golfers nearer to the game they love, whether or not that’s by means of the thrill and drama of our Main Championships or the enjoyment they derive from taking part in the game year-round.”
Key membership options of One Membership embody:
Unique reside and non-live golf protection on R&A TV – a brand new streaming service permits members to observe protection of R&A Championships annually, together with The Open and AIG Girls’s Open, in addition to authentic golf way of life content material. Members will take pleasure in enhanced viewing options together with multi-view and reside occasion replays to expertise extra golf content material than ever earlier than.
Unique golf way of life content material – standard YouTuber Rick Shiels and media character Tisha Alyn will function in unique new video content material, inspiring and entertaining members by means of their very own experiences of golf.
Golf teaching community – prime coaches akin to Phil Kenyon, Dr Bob Rotella, Alex Elliott and Hannah Davies will function in video content material providing members recommendation, suggestions and expertise to learn all features of their very own recreation.
Rewards & Experiences – from tee time giveaways to VIP hospitality packages {and professional} participant meet-and-greets, members can enter for an opportunity to win money-can’t-buy prizes and distinctive golf experiences year-round. Reductions on journey, tools, merchandise and extra are additionally out there.
Aggressive Occasions – utilizing companion apps and related units, members can enter digital world challenges, earn Golf It! tee instances, obtain professional classes and even qualify for real-life taking part in alternatives at choose R&A number venues.
Enhanced Ticketing Alternatives – members can take pleasure in unique early entry to buy tickets and premium experiences to The Open, AIG Girls’s Open and different prime R&A occasions
One Membership is now out there to enroll in free. For extra data and a full itemizing of launch companions and advantages, go to OneClub.golf.
