Titleist introduces next generation AVX ball

The brand new Titleist AVX golf ball has been reengineered from core to cowl to extend efficiency on each shot, delivering longer distance tee to inexperienced, extra greenside spin and management and even softer really feel.

Obtainable in professional outlets and golf retailers from February 2, the brand new AVX builds on its distinctive mixture of outstanding distance and extraordinary really feel by way of developments to each layer of the golf ball.

Relative to Professional V1, Professional V1x and Professional V1x Left Sprint, the brand new AVX maintains its positioning because the decrease flying, decrease spinning and softer feeling efficiency choice.

“Once we ask golfers what they need extra of, the reply is often greenside spin,” mentioned Jeremy Stone, Vice President, Titleist Golf Ball Advertising. “New AVX is exclusive as a result of not solely have been we capable of give golfers extra spin and management across the greens, however we have been additionally capable of enhance on AVX’s strengths. Golfers are going to seek out the brand new AVX is a greater golf ball throughout all efficiency attributes whereas nonetheless staying true to its unique lengthy and mushy identification within the Titleist line-up.”

AVX PERFORMANCE & TECHNOLOGY

HIGH GRADIENT, HIGH SPEED CORE The subsequent technology AVX encompasses a new excessive gradient, excessive pace core which offers longer distance from tee to inexperienced together with exceptionally mushy really feel. This is identical excessive gradient core know-how present in Professional V1 and Professional V1x, which helps cut back lengthy sport spin with out sacrificing greenside spin and management.

“Once we speak concerning the gradient of the core, we’re speaking about stiffness because it radiates from the centre of the core to the outermost layers of that core,” mentioned Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a better gradient, we’re capable of give golfers extra of that low spin and lengthy distance with their lengthy irons and hybrids, which is massively essential to the AVX participant.

HIGH-FLEX CASING LAYER, SOFTER URETHANE COVEROver the highest of AVX’s excessive gradient core, a brand new skinny, high-flex casing layer reduces extra spin within the lengthy sport, whereas a brand new softer urethane cowl designed for AVX delivers elevated spin and stopping energy with the scoring golf equipment. Interactions between the core, casing layer and canopy give Titleist engineers the flexibility to handle spin numbers optimally all through the bag.

“With three-piece development golf balls, one of many actual advantages is the hard-over-soft and soft-over-hard relationships which permit us to regulate spin in numerous facets of the sport,” Madson mentioned. “For instance, when there’s a very high-speed influence situation, the quilt goes to play much less of a job throughout that collision. Most of what’s interacting with the membership face is that stiff casing layer and that mushy core, which is a hard-over-soft relationship. When you may have hard-over-soft, it drives spin down.

“Conversely, on pictures across the inexperienced, the influence with a wedge is a decrease pace collision or extra of a glancing blow the place the interplay is primarily between the quilt and the casing layer. When you may have that mushy cowl over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the space they take pleasure in on the prime finish of their baggage in addition to the greenside spin they search with their wedges.”

OPTIMISED AERODYNAMICSA new 346 quad dipyramid catenary dimple design offers the brand new AVX with a piercing trajectory and helps golfers hit their most well-liked low flight window. This additionally helps keep AVX’s separation between Professional V1 because the lowest-flying urethane providing within the Titleist golf ball household.