Trackman, the world’s main developer of radar monitoring expertise to be used in golf efficiency evaluation, has signed a brand new three-year settlement to turn into the Official Launch Monitor and Official Ball Tracing Know-how of the DP World Tour.
A key part of the partnership will likely be Trackman offering broadcast providers to the DP World Tour, with its ball tracing expertise giving followers wealthy knowledge and insights. The Tour’s social media crew may also be utilising Trackman’s ball tracing expertise and shot knowledge to create new content material strands and challenges for followers to take pleasure in. Spectators may also be capable of check their expertise by means of Trackman simulator experiences at choose DP World Tour occasions every season.
The DP World Tour may also help Trackman’s continued progress by means of a variety of enterprise help providers. This consists of continued collaboration on the NEXT Golf Tour Powered by Trackman — an modern simulator-based golf tour that launched in 2023. The winner of the NEXT Order of Advantage at the moment receives invitations to compete in three HotelPlanner Tour occasions and one DP World Tour occasion, and the runner-up receives invitations to a few HotelPlanner Tour occasions. As well as, the DP World Tour helps to advertise NEXT with devoted options on the Tour’s digital channels and broadcast feed.
Trackman’s ‘little orange field’ is a well-recognized sight on driving ranges at skilled golf tournaments around the globe and is trusted by elite gamers, coaches, tools producers and membership fitters to supply ultra-precise knowledge on nearly each facet of membership movement and ball flight. The corporate additionally gives simulator {hardware} and software program for golfers of all ranges.
Trackman has additionally expanded past golf, offering ball monitoring and different knowledge providers to athletes in soccer, baseball and American soccer. Going forwards, the DP World Tour will turn into a high-profile incubator for Trackman’s newest technological improvements.
Talking concerning the new partnership, Klaus Eldrup-Jørgensen, co-founder and CEO of Trackman, stated: “Working extra carefully with the DP World Tour is a pure subsequent step for us. Their world attain and forward-thinking method make them an excellent associate to showcase what Trackman expertise can do — not only for the gamers, however for the followers watching at house and fascinating on-line. Collectively, we’re setting a brand new customary for a way golf is performed, seen, and skilled.”
Man Kinnings, Chief Govt Officer of the DP World Tour, added: “Trackman have been the sector chief in radar monitoring expertise for greater than twenty years. This expertise has had a transformative impression on how professionals apply and the way amateurs benefit from the sport, with ball tracing graphics on TV and simulator-based experiences now core to golf’s leisure.
“We have already got a robust relationship with Klaus and his crew by means of the NEXT Golf Tour collaboration and this settlement strengthens this into new areas. Technological innovation is a energy of the DP World Tour and with Trackman as a Associate, we are able to discover new methods of integrating their applied sciences into our world product to additional improve the fan expertise.”
