By Tennis Now | @Tennis_Now | Wednesday, April 2, 2025
Photograph credit score: Brian Carlson for USTA
Tracy Davies goals to raise American tennis as a trailblazer.
Davies has been named as Basic Supervisor USA Tennis, the USTA introduced at the moment. She’s the primary girl to carry the high-performance management position.
On this new position, Davies will oversee an expanded excessive efficiency division that joins Participant Improvement, Professional Circuit, Collegiate, Junior Competitors, and Worldwide Crew Occasions right into a single cohesive division.
“Because the strategic enterprise lead for this division, she will probably be tasked with optimizing the sources and participant pathways for probably the most aggressive juniors {and professional} gamers with the intention to foster a tradition of transparency, alignment, and innovation, impacting gamers by competitors, teaching, and participant assist,” the USTA stated in an announcement.
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“Following an in depth search, I’m thrilled to announce that Tracy Davies will lead our USA Tennis division,” stated Lew Sherr, CEO and Government Director of the USTA. “Tracy brings not solely deep expertise in excessive efficiency and training, but in addition a strategic mindset and enterprise acumen that can improve how we strategy the aggressive pathway and assist form the way forward for American tennis at each degree.”
On this new position, Davies will probably be chargeable for integrating athlete growth, excessive efficiency, and aggressive pathways, together with collegiate tennis, throughout the USTA.
The USTA stated Davies will “be tasked with adopting a holistic strategy to athlete assist, encompassing efficiency optimization, well-being, and aggressive success in alignment with the USTA’s mission and strategic precedence: rising tennis to encourage more healthy folks and communities in every single place.”
That is a giant task. Davies says she’s embracing it.
“I’m thrilled to be the brand new chief of our USA Tennis Division. With the latest alignment of our participant growth and competitors pathways, we have now a singular alternative to reimagine a broader extra holistic imaginative and prescient of success for our American athletes,” stated Davies. “My precedence is to construct on the group’s robust foundations as we glance to supply elevated high-quality aggressive alternatives and expanded player-centric assist and coaching for our high-performance junior, collegiate {and professional} athletes.
“I’m extraordinarily excited to get began and stay up for working collaboratively with our gamers, their assist groups, and the expanded tennis business to proceed to drive a world-class assist system for our subsequent era of gamers.”
Earlier than this appointment, Davies held quite a few roles on the USTA, centered on participant pathway growth. Most not too long ago, because the Managing Director, Main Occasions and Aggressive Pathway, she strengthened the connection between and built-in nationwide junior competitions, collegiate tennis, and the transitional tour, supporting the event of U.S. gamers.
As well as, she was chargeable for the administration and management of the Davis Cup and Billie Jean King Cup groups. Davies additionally led the event of the present aggressive pathway for juniors within the U.S., having aligned the 17 USTA Sections right into a single rating system and event construction, and has overseen key occasions for the USTA, together with the Orange Bowl Worldwide Tennis Championships and the NCAA Nationwide Championships, held on the USTA Nationwide Campus.
“We all know that when American gamers succeed on the world stage, it evokes tens of millions to select up a racquet and drives larger visibility for our sport,” stated Brian Vahaly, Chairman of the Board and President, USTA. “This division performs a crucial position in that effort, and below Tracy’s management, will probably be guided with the strategic focus and operational self-discipline wanted to make sure we’re taking advantage of each funding.
“Her dedication to transparency and a player-first strategy will probably be key as we work to assist our future champions.”
