UFC, the world’s premier blended martial arts group and a part of TKO Group Holdings (NYSE: TKO), along with Monster Power, the power drink icon, right this moment introduced a multiyear renewal of their long-standing partnership through which Monster will proceed to function the unique international Official Power Drink of UFC.
The settlement, the third consecutive partnership renewal between UFC and Monster, continues to construct upon a relationship that started in 2015 and has develop into some of the profitable model partnerships in sports activities. The settlement additionally marks the most important sponsorship deal within the historical past of each corporations.
“Monster has been an unimaginable companion to work with through the years,” mentioned UFC President and CEO Dana White. “The Monster emblem has been a fixture within the Octagon for a decade—actually proper in the course of our largest occasions. If you consider UFC, you consider Monster. Monster is keen about this sport, and so they love the UFC model. We recognize their continued assist and look ahead to the entire unimaginable occasions we’ll placed on collectively within the years forward.”
“For practically a decade, Monster Power and UFC have constructed some of the impactful partnerships in sports activities,” mentioned Monster Power Co-CEO and Chairman of the Board Rodney Sacks. “This historic renewal marks the most important sponsorship deal in our historical past and the most important in UFC historical past. UFC is essentially the most dynamic fight sports activities group on this planet, and its athletes embody the aggressive character, the uncompromising ardour, and the relentless drive to succeed–that’s Monster’s DNA. Collectively, we’re excited to maintain elevating the bar and fueling the following technology of UFC champions and followers.”
Underneath the phrases of the renewal, Monster Power will proceed to take pleasure in heart canvas placement contained in the world-famous Octagon® at UFC’s largest occasions, together with Pay-Per-Views and Struggle Nights, in addition to all episodes of the favored dwell struggle sequence Dana White’s Contender Collection, the groundbreaking actuality sequence The Final Fighter, and Street to UFC, the event for Asia’s prime MMA prospects.
Followers can even anticipate to proceed seeing the enduring Monster Power drink can within the arms of Monster Power-sponsored UFC athletes throughout pre-and post-event press conferences and post-fight official selections within the Octagon.
Via UFC’s far-reaching international footprint, Monster Power could have significant model visibility inside an estimated 975 million households in 170 international locations that obtain UFC’s broadcasts.
