Veja has been intent on gradual progress and doing issues the suitable manner. You hear it so much on this trade– look how sustainable we’re! We use recycled supplies and bio-based midsoles! However you then discover out that the whole lot is sourced from all corners of the globe, shipped through ocean liner or jet airplane to a manufacturing facility in southeast Asia the place they’re constructed with low cost labor, then shipped or flown once more the world over.
Veja, nonetheless, sources and produces the whole lot in a single nation– Brazil. From the Amazonian rubber to the natural cotton for canvas and laces to the factories it makes use of, all of it comes from the identical place (some cotton is sourced from Peru).
All Brazilian staff dwell shut by and are ensured high quality housing, freedom to unionize, good residing requirements and truthful pay, in addition to worker advantages. Their primary manufacturing facility presents a shared bus service and ensures correct housing with electrical energy and water, which isn’t owned by the manufacturing facility. The workers have 4 weeks of trip per 12 months, with 44 hour work weeks and two days off. Good luck discovering one other shoe model that replicates these values. In two of the factories, staff obtain an annual share of earnings.
They aren’t beholden to a yearly calendar launch, updating fashions with the one intention of promoting extra. They deliberately design every shoe with a timeless aesthetic, hoping that what they make now will final far into the long run.
If you wish to be taught extra about their values, you’ll be able to test it out right here, however I ought to most likely transfer onto the precise evaluation.
