Video: Revel Bikes is Back! Enter the Next Chapter

There’s been no scarcity of ups and downs within the biking trade for the previous few years. From the Covid increase to Covid whiplash, bike manufacturers went from feast to famine, and lots of are nonetheless reeling from the consequences. Excellent news has been in comparatively quick provide, however Revel’s story is one which reminds us that it isn’t all doom and gloom.

After launching Revel Bikes in 2019 and rising it into a preferred mountain bike model, founder Adam Miller bought it to a non-public fairness agency again in 2021. On the time, he believed “that with extra capital and infrastructure, Revel might develop into one thing even larger, whereas holding on to what made it particular.” 

Sadly, that didn’t actually pan out, and, as lots of you probably recall, Revel Bikes introduced that it was shutting down simply days after launching new fashions on the Sea Otter Basic this previous April. “This information was really devastating to me,” mentioned Miller, “I had poured my coronary heart into Revel for the higher a part of a decade, and I couldn’t simply let it disappear.” Only a quick month later, we realized that Miller had purchased the model again from foreclosures. 

Now, again underneath the founder’s management, Miller says, “the enterprise goes to be smaller, leaner, and smarter, and the staff and I are extra motivated than ever to make Revel what we at all times knew it could possibly be — a responsive, customer-oriented firm with unbelievable, fastidiously crafted bikes that we need to experience and we predict you’ll too.

The Revel staff tells us that Miller, together with the passionate crew working on the model headquarters in Carbondale, Colorado, “have been working tirelessly to get issues again to the core of what initially put Revel on the map: The perfect carbon suspension bikes and titanium journey bikes, and making an attempt to supply the most effective customer support within the enterprise.” Based mostly on the video, it additionally seems like they’re not forgetting what it’s all about within the first place — having enjoyable using bikes.