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Home NBA

Warner Bros. Discovery sues NBA over new media rights deal, saying it matched Amazon

July 26, 2024
in NBA
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Warner Bros. Discovery sues NBA over new media rights deal, saying it matched Amazon


From left, Shaquille O’Neal, Ernie Johnson, Kenny Smith and Charles Barkley converse on the NBA Awards in 2018. (Chris Pizzello / Invision / Related Press)

Warner Bros. Discovery filed a lawsuit Friday towards the NBA over the brand new media rights deal that cuts out the league’s longtime TV associate Turner Sports activities.

The go well with filed in New York Supreme Court docket asserts that the NBA breached its present deal by allegedly refusing to honor Turner’s rights to match a suggestion from Amazon within the new contract that pays the league $77 billion over 11 years beginning within the 2025-26 season.

Amazon received rights to stream NBA video games within the contract, which additionally awarded packages to Comcast Corp.-owned NBCUniversal and longtime TV associate ESPN. Amazon is believed to be paying about $1.8 billion a yr in its deal, which Turner believed it had the correct to match.

The go well with claims Turner’s rights settlement with the NBA covers “non-broadcast tv,” which incorporates any methodology of video distribution aside from over-the-air TV. The contractual definition consists of distribution by web, which Turner believes offers it the correct to match Amazon’s provide.

Turner mentioned it submitted an identical provide agreeing to pay the identical charges for a similar variety of video games within the Amazon provide. The deal would have put NBA video games on Turner’s TNT channel and Warner Bros. Discovery’s Max streaming service.

The NBA instructed Turner it couldn’t match the Amazon deal as a result of the tech big’s proposal solely included the Prime Video streaming platform, in response to the go well with. However Turner asserts that its provide to place video games on TNT and Max was comparable.

Learn extra: Warner Bros. Discovery vows to ‘take applicable motion’ after NBA rejects provide

“[Turner] well timed exercised these matching rights by accepting a 3rd occasion provide on the identical materials phrases and situations that the NBA was prepared to simply accept from Amazon,” the go well with mentioned. “The NBA, nevertheless has breached the settlement and intentionally refused to honor [Turner’s] rights.”

“Warner Bros. Discovery’s claims are with out advantage and our attorneys will handle them,” the NBA mentioned in an announcement.

Turner’s cable channels TNT and TBS have carried the NBA for the reason that Eighties and TNT is understood for its extremely regarded studio present “Contained in the NBA.” However mother or father firm Warner Bros. Discovery didn’t renew its bundle throughout an unique negotiating interval, enabling the league to place it out within the open market.

Warner Bros. Discovery Chief Govt David Zaslav publicly mentioned the corporate didn’t want the NBA, suggesting the corporate was not going to overpay within the new deal.

After the NBA reached new agreements, Turner tried to match Amazon’s provide.

Story continues

When the deal was introduced Wednesday, the NBA indicated that together with a streaming service as one in every of its media companions was executed to “maximize the attain and accessibility of our video games for followers.”

“Our new association with Amazon helps this objective by complementing broadcast, cable and streaming packages which can be already a part of our new Disney and NBCUniversal preparations,” the league mentioned. “All three companions have additionally dedicated to substantial providers to advertise the league and improve the fan expertise.”

Join our Broad Shot e-newsletter to get the most recent leisure enterprise information, evaluation and insights.

This story initially appeared in Los Angeles Occasions.



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Tags: AMAZONBrosChris PizzellodealDiscoverymatchedmediamedia rightsNBArightssuesthe NBAWarnerWarner Bros.
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