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Hövding, the modern Swedish firm famend for its futuristic inflatable bike helmets, discovered itself in dire straits because it filed for chapter on the shut of 2023.
In an announcement posted to its web site, the board of Hövding Sverige AB introduced that it had submitted a chapter utility on 21 December 2023 to the Malmö district courtroom.
“The explanation for the chapter submitting is that on 1 November 2023, the Swedish Shopper Company imposed a short lived gross sales freeze on the corporate after which on 15 December 2023 introduced a everlasting gross sales freeze and recall for the product Hövding 3,” the assertion learn.
Hövding Launched Enchantment
Hövding, which disagreed with the Shopper Company’s choice, launched an attraction within the Administrative Court docket which was profitable and overturned the Swedish Shopper Company’s choice. This meant that the Hövding 3 may nonetheless be bought.
Nonetheless, in accordance with the corporate, the actions of the Swedish Shopper Company was so “intensive and damaging” that the board couldn’t see a foundation for persevering with the corporate.
Hövding 3 Can Be Used Once more
The corporate additionally addressed clients instantly on their Fb web page, saying; “At this time, we obtained the information from the executive courtroom that the everlasting gross sales cease and recall of Hövding 3 have been lifted. Which signifies that all customers can use their Hövding once more. A real victory for all Hövding customers on the market.
“Nonetheless, as a result of substantial and everlasting injury brought on by the actions of the Swedish Shopper Company, we is not going to survive and we now have subsequently filed for chapter. For the previous 12 years, we now have been persistently aiming and preventing for extra cyclists to outlive visitors accidents on the roads and we’re all profoundly saddened by the information.”
Including; “Given the chapter, we’ll sadly not be capable to provide our companies to our clients. Thanks for being part of the Hövding neighborhood, the true city cyclists. Your loyalty has meant the world to us.”
The Historical past of Hövding
The Hövding story started in 2005 when industrial design college students Anna Haupt and Terese Alstin sought an answer to Sweden’s new regulation requiring these below 15 years to put on a bicycle helmet.
Haupt and Alstin wished one thing trendy however nonetheless secure, one thing that may be straightforward to put on however would shield riders in crash. So the airbag helmet was born.
The “invisible helmet” because it was affectionately named rapidly turned a worldwide talking-point, received quite a few design awards, and stood out as one of many most secure safety gear for cyclists. It took seven years from growth to market launch and obtained €13 million in funding.
The Hövding operated by registering a bicycle owner’s actions 200 occasions per second. Throughout a crash the airbag deploys in 0.1 seconds. The helmet was designed to guard each the rider’s neck and head.
